CynKids Exclusive: Cupcake Digital is acquiring zuuka, developer of the iStoryTime app library. The purchase positions Cupcake as one of the largest independent children’s app developers, with a combined library of over 250 titles and a download base of over 8.5 million. The first app due out under the merged company will be Kung Fu Panda: Legends of Awesomeness. Founded in 2012, Cupcake has risen quickly in the kids apps market with a licensed IP library rooted in both the TV and film worlds. Popular titles feature Strawberry Shortcake, Wow! Wow! Wubbzy! Fraggle Rock, Madagascar and How To Train Your Dragon. In January Cupcake released an app for Sony Pictures’ The Nut Job, and its app for the Fox’s upcoming Rio 2 movie sequel will be out April 1. iStoryTime’s BookShelf library app is filled primarily with licensed film content, including Sony Pictures’ Cloudy With A Chance of Meatballs, and DreamWorks Animation’s Turbo and Kung Fu Panda. “The synergies that are created by bringing Cupcake and zuuka together are ideal… We were essentially talking to the same people at the studios,” Brad Powers, Cupcake digital chairman/CEO, tells CynKids. “This allows us to provide a one-stop solution for licensing movie properties to develop interactive apps and stories.” zuuka founders Graham Farrar and Jack “Woody” Sears will hold senior management positions at Cupcake Digital, and the combined power could even entice studios still keeping their app development in-house to consider a third-party licensing arrangement. “What we can provide to the studios is unique. Combined we are able to produce delightful apps and an extremely efficient marketing apparatus to drive downloads and sales,” Powers says. “We expect the trend will continue.” Cupcake will maintain the iStoryTime library, including upgrading functionality for some titles.
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]
Sold-out Springsteen on Broadway will launch globally on Netflix December 15, the day the one-man show ends its Broadway run. “The purpose of the film is to bring this incredibly intimate show to Bruce’s entire audience intact and complete,” said Bruce Springsteen manager Jon Landau. “In addition to its many other virtues, Netflix has provided […]