CynKids Exclusive: Cupcake Digital is acquiring zuuka, developer of the iStoryTime app library. The purchase positions Cupcake as one of the largest independent children’s app developers, with a combined library of over 250 titles and a download base of over 8.5 million. The first app due out under the merged company will be Kung Fu Panda: Legends of Awesomeness. Founded in 2012, Cupcake has risen quickly in the kids apps market with a licensed IP library rooted in both the TV and film worlds. Popular titles feature Strawberry Shortcake, Wow! Wow! Wubbzy! Fraggle Rock, Madagascar and How To Train Your Dragon. In January Cupcake released an app for Sony Pictures’ The Nut Job, and its app for the Fox’s upcoming Rio 2 movie sequel will be out April 1. iStoryTime’s BookShelf library app is filled primarily with licensed film content, including Sony Pictures’ Cloudy With A Chance of Meatballs, and DreamWorks Animation’s Turbo and Kung Fu Panda. “The synergies that are created by bringing Cupcake and zuuka together are ideal… We were essentially talking to the same people at the studios,” Brad Powers, Cupcake digital chairman/CEO, tells CynKids. “This allows us to provide a one-stop solution for licensing movie properties to develop interactive apps and stories.” zuuka founders Graham Farrar and Jack “Woody” Sears will hold senior management positions at Cupcake Digital, and the combined power could even entice studios still keeping their app development in-house to consider a third-party licensing arrangement. “What we can provide to the studios is unique. Combined we are able to produce delightful apps and an extremely efficient marketing apparatus to drive downloads and sales,” Powers says. “We expect the trend will continue.” Cupcake will maintain the iStoryTime library, including upgrading functionality for some titles.
The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]
Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]
Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]
Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]
The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]