Cubs hand FOX a whale

A perfect storm of World Series Game 7, extra innings and the end of a century-old curse drummed up historic numbers for FOX, with the game scoring a massive 21.8/37 household rating/share with 40.045 million viewers tuning in on average. That marks the most-watched baseball game of any kind since Game 7 of the 1991 World Series and ranks as the most-watched baseball telecast in FOX Sports’ history. Compared to World Series Game 7 in 2014 the contest notched a 70% gain on average audience (40.0 million vs. 23.5 million) and a +58% increase in household rating (vs. 13.7/22).Between FOX, FOX Deportes and FOX Sports GO, World Series Game 7 delivered a combined average of 40.9 million viewers.

On social media, Twitter saw more than 18 million Tweets sent about the 2016 World Series, including 10.5 million during Game 7 alone. Both numbers marked Twitter records for a World Series as well as for a MLB game. On Facebook, the entire series generated 33 million people with over 150 million Facebook interactions related to the 2016 World Series.

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