Crackle will collaborate with SaaS analytics company Moat and Freewheel to track viewable ad measurement across its connected TV (or OTT) service. “The 380 percent growth of [connected TV] viewership year over year is evidence that consumers still enjoy the ‘Living Room’ experience,” said Amy Pisano, Freewheel’s Vice President of Enterprise Solutions. “This is good news for advertisers, as CTV environments aren’t subject to the same viewability risks that other primarily digital environments might be.” Jonah Goodhart, Co-Founder and CEO said to Cynopsis, “Crackle is taking a stance that tran
Figure skater/headline maker Adam Rippon declined the opportunity to become an NBC correspondent for the rest of the 2018 Winter Games when he realized it would mean leaving the Olympic team and Village. “My teammates were there for me during my events, and now I NEED to be there for them,” tweeted the U.S. team […]
Alfre Woodard (Luke Cage) will guest as Cookie’s formidable mother on an upcoming episode of Fox drama Empire….Madeline Stowe (Revenge) joins Fox musical drama pilot Mixtape….Bonnie Soper (Filthy Rich) will play Princess Diana and Maggie Sullivan (Fargo) takes on Queen Elizabeth in Lifetime movie Harry & Meghan: A Royal Romance.
The 2018 NBA All-Star Game handed Turner Sports with boosts across all platforms – television (TNT and TBS), digital and social, including a 4.3 household rating and 5.1 million household impressions – both up 2% over 2017 and marking the best for the event since 2013, based on Nielsen Fast Nationals. In addition, the telecast […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
Job of the Week DIRECTOR, DIGITAL PRODUCT DEVELOPMENT PGA TOUR FL Oversee our products, providing leadership across the TOUR to conceptualize/build/deliver our digital platforms. 8+ yrs related work exp. Knwldg of mult functional areas such as Prod Mngmnt, Engineering, Content dvlpmnt & UX/UI cust fan support. Full info/apply HERE CynopsisJOBS Good […]