Cowabunga! The Simpsons are all over FXX

FXX is making the most of its landmark The Simpsons deal. Starting Tuesday, September 2nd, the animated comedy will air in fringe, primetime and late-night dayparts on weekdays and weekends, with themed mini-marathons from 4p-8p leading into Sunday’s 8p broadcast on Fox. FXX is also launching “Simpsons World,” featuring branded content through and handheld/connected devices via FXNow, in October; viewers will be able to access every episode, and curate personalized playlists. “Our goal was to create the deepest digital archive of any show ever,” said FX president of marketing and on-air promotions Stephanie Gibbons. And as previously announced, the net will air 25 seasons – 522 episodes – of the animated comedy in a row, 24 hours a day for 12 days starting Thursday, August 21.

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