Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” said Kristin Warfield, Vice President of Partnerships at Churchill Downs Racetrack. “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”
HBO renewed The Deuce for a third season – which will be its last. The drama about the 1970s porn scene was critically acclaimed, but modestly rated.
Hulu gave a direct-to-series order to a Veronica Mars revival starring Kristen Bell, who will reprise her role as the title character. The series is set to debut in 2019. As part of the deal, the streamer struck and agreement with Warner Bros. Domestic Television Distribution for SVOD rights to all past episodes of the […]
NASCAR named Steve Phelps as President, effective October 1 with Brent Dewar opting to step down although he will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019. Phelps will report to Jim France, NASCAR Chairman and Chief Executive Officer and take […]
The Portland Trail Blazers landed with Performance Health that will see the team’s first jersey sponsor. A logo for Biofreeze will appear as a patch on team uniforms, marking the the 24th NBA team to add a sponsorship patch to their uniforms. In addition The Athletics reports that the company also agreed to an endorsement […]
American Idol champ and The Voice coach Kelly Clarkson is ready to talk -The Kelly Clarkson Show has been sold by NBCUniversal Domestic TV to the NBC Owned Television Station group for a fall 2019 debut. One hour talker starring Clarkson will air as the lead-in to Ellen (replacing Steve) on NBC-owned stations in New […]