Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” said Kristin Warfield, Vice President of Partnerships at Churchill Downs Racetrack. “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”
E.W. Scripps Company’s Katz Networks is relaunching Court TV in May, having acquired brand assets including the 100,000-hour Court TV library from Turner Broadcasting. The 24/7 channel has secured over-the-air distribution agreements with local TV station groups that will allow it to reach over 50% of U.S. television households. “Today, while consumer interest in the […]
Doctor Who will return for a new season in early 2020 with Jodie Whittaker onboard. In the U.S., the season was up 47% versus last time around, averaging 1.6 million viewers.
NBA Digital, co-managed by the NBA and Turner Sports, tipped off quarter-by-quarter pricing on its NBA League Pass serve, with fans now able to purchase a single game at reduced prices after each quarter. The content will be available on NBA.com and the NBA App, and via participating NBA League Pass distributors such as Turner’s […]
Renowned Premier League broadcaster Jon Champion is heading stateside to join ESPN to serve as the company’s new play-by-play voice for Major League Soccer. Beginning in 2019, Champion will be paired with Taylor Twellman on MLS matches. “I am thrilled to be joining ESPN on a full-time basis to cover MLS and the other soccer […]
Thanks to ID, a cold case in Chicago is heating up. Following the airing of the true crime net’s two-part special, Cold Valley, new tips from around the country have prompted the Chicago PD to reopen the case of 8-year-old murder victim Diane Taylor. “At ID, we are very proud to have served as a […]