Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” said Kristin Warfield, Vice President of Partnerships at Churchill Downs Racetrack. “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”
The Big 4 broadcast nets landed 4 of the top 5 spots in a survey asking connected consumers which network families they’d prefer in a 5-group skinny TV plan. NBCUniversal topped the list (48%), followed by Fox (41%), Disney/ABC (41%) and CBS (38%). “The value of their content is immense; top of mind for many […]
ABC soap General Hospital led the field with 26 nominations for the 45th Daytime Emmy nominations, followed by 25 each for NBC’s Days of Our Lives and CBS’s Young and Restless. Among networks, CBS and syndicated programming each scored 66 nods; Netflix nabbed 51.
IndyCar landed a new ride for 2019 and beyond, landing a deal with NBC Sports Group that will keep all races, qualifying, practices, and Indy Lights races on NBCU platforms beginning in 2019. The Indianapolis 500 and seven additional Verizon IndyCar Series races will now be broadcast annually on NBC, ending a long run on […]
The NFL’s draft board just got a lot bigger, with the league unveiling a new broadcast arrangement that will see NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft. Additionally, the league has expanded its partnership with ESPN/ABC whereby ESPN2 will supplement ESPN’s coverage of […]
Blizzard’s annual Heroes of the Dorm tournament booked its plans for this year’s National Championship, as 64 teams contend for the title. This year will see the Heroic Four shift its home to Blizzard Arena in Burbank on May 12, with casters Paul “InVerum” Todkill, Bron “TheSource” Mitchell, Albert “Halorin” Hailey III and Derek “DunkTrain” […]