Coca-Cola’s Derby play

Churchill Downs inked a five-year partnership to make Coca-Cola the official and exclusive soft drink partner of the Kentucky Derby. The deal includes sponsorships, in-kind products, and direct promotional and marketing support of a variety of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, POWERADE and Dasani. “Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” said Kristin Warfield, Vice President of Partnerships at Churchill Downs Racetrack. “The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world class horseracing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences.”

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