Chromecast sold more than any other streaming device in Q3

Chromecast reigned supreme in Q3. According to the market research firm Strategic Analytics, Google’s streaming device accounted for 35% of streamers sold worldwide in the third quarter of 2015. Apple TV placed second with 20%, followed by Amazon Fire TV with 16% and Roku with 16%. As Variety notes, it’s impossible to say whether Chromecast’s dominance will continue: Apple is marketing its next-gen Apple TV more aggressively than previous iterations. And Amazon’s decision to block online sales of Chromecast and Apple TV may factor into things as well. Bottom line: The holiday season is up for grabs.

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