Chloe Kim’s gold medal win helped push NBC’s coverage of the Winter Games to an average of 22.3 million viewers on its platforms on Monday, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. With an NBC-only average of 20.9 million viewers from 8-11p, the network was down 7% from the opening Monday in Sochi but scored the most-dominant Monday night in the Sept.-May TV season by any broadcast network since the 1998 Academy Awards. The tally now means that half of US television homes and more than one-third of the country’s population have watched the PyeongChang Olympics in some form on NBCU networks, per fast cume data with 109.6 million viewers clocking in.
TNT ordered a late night-themed pilot for Naked with Niecy Nash. It’s an expansion of the net’s relationship with Nash, who stars in Claws, renewed for season three, and a co-production between Turner’s Studio T and Telepictures, and Nash’s production company, Chocolate Chick.
The Good Doctor star Freddie Highmore signed an overall production deal with Doctor studio Sony Pictures Television to develop scripted series via his Alfresco Pictures. Claire Londy jumped aboard Alfresco as head of development.
Camila Cabello picked up trophies for Artist of the Year and Video of the Year at MTV’s Video Music Awards, Cardi B was named Best New Artist and Donald Glover’s (Atlanta) music video for “This Is America” won Best Video With a Message, Best Direction and Best Choreography. Also of note at the VMAs: Ariana […]
NBC Sports named Mike Tirico as the new studio host for Football Night in America, where he will work alongside analysts Tony Dungy and Rodney Harrison, and NFL Insider Mike Florio, from Studio 1 at NBC Sports’ International Broadcast Center in Stamford. The role had been held by Dan Patrick from 2008-2017. Tirico previously co-hosted […]
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]