How do you say happy birthday to a 50-year-old reindeer? CBS is using “Animagic” animation and live action footage in promos saluting the anniversary of Rudolph the Red-Nosed Reindeer, featuring stars from the net’s shows interacting with Rudolph and Sam the Snowman. And CBS stations can customize the spots with their own on-air talent and logo. “Each year, we look for a unique way to have the CBS family involved in a holiday campaign,” said George Schweitzer, president, CBS Marketing Group.
The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]
Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]
Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]
Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]
The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]