Cartoon revs up fifth Move It Movement tour

Cartoon Network will launch the fifth incarnation of its Move It Movement Tour May 23-25 at the Atlanta Jazz Festival. The annual summertime traveling event targets kids 6-14 and their parents and is presented in partnership with the President’s Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama’s Let’s Move! initiative. The 19-market tour will hit locales including NY, Chicago, Detroit, Miami, Denver and LA, and is co-sponsored by Cartoon’s local cable affiliates in each market. Activities include the NBA/WNBA Fit & NBA Hoop Troop, the PGA of America Driving Range, NFL Play 60 and Soccer Shootout Challenge. The tour will wind down at Legoland Florida. A national on-air spot featuring the star of Cartoon Network’s Clarence will premiere Monday, May 19, across multiple media platforms including Cartoon Network, Boomerang, CartoonNetwork.com, tour partner websites and Cartoon Network’s Facebook page.

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