NASCAR inked a seven-year agreement with Camping World to keep the brand as the entitlement sponsor of the NASCAR Camping World Truck Series through 2022. The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years. Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue. The new deal also hands Camping World exclusive rights to market its Good Sam Roadside Assistance program as the Official Roadside Assistance of NASCAR and provides official NASCAR status to CarCash as the Official Auto Buying Service of NASCAR, and AutoMatch USA, as the Official Pre-owned Automobile Retailer of NASCAR.
TNT ordered a late night-themed pilot for Naked with Niecy Nash. It’s an expansion of the net’s relationship with Nash, who stars in Claws, renewed for season three, and a co-production between Turner’s Studio T and Telepictures, and Nash’s production company, Chocolate Chick.
The Good Doctor star Freddie Highmore signed an overall production deal with Doctor studio Sony Pictures Television to develop scripted series via his Alfresco Pictures. Claire Londy jumped aboard Alfresco as head of development.
Camila Cabello picked up trophies for Artist of the Year and Video of the Year at MTV’s Video Music Awards, Cardi B was named Best New Artist and Donald Glover’s (Atlanta) music video for “This Is America” won Best Video With a Message, Best Direction and Best Choreography. Also of note at the VMAs: Ariana […]
NBC Sports named Mike Tirico as the new studio host for Football Night in America, where he will work alongside analysts Tony Dungy and Rodney Harrison, and NFL Insider Mike Florio, from Studio 1 at NBC Sports’ International Broadcast Center in Stamford. The role had been held by Dan Patrick from 2008-2017. Tirico previously co-hosted […]
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign […]