BuzzFeed Newfront reveals details of shareable video success

BuzzFeed is profitable, company execs said, and has raised nearly $50 million to date. Its presentation focused on the dynamics of shareable video content. Among revelations: BuzzFeed has generated 1.08 billion video views since September 2012; CEO Jonah Peretti noted the company had no video business 18 months ago, “so this is coming out of nowhere.” Also noteworthy, BuzzFeed.com accounts for only 15 percent of video views; and just 20 percent of total views of BuzzFeed content come from YouTube subscribers, execs said.

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