The NFL will be downing Bud Lights for the foreseeable future, with Anheuser-Busch inking a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the league. The deal sees Bud Light expand its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and a sponsor of NFL Kickoff. The brand will be able to authentically represent the NFL game using footage across digital and social channels and will have the ability in retail to introduce team-specific product packaging and promotional materials beyond that team’s home geographic market. “Our latest collaboration with the NFL brings together the most popular sport in the United States and the world’s largest brewer as true partners that will collectively shape incredible experiences for fans,” said Lucas Herscovici, Vice President, Consumer Connections at Anheuser-Busch. “The new and significant assets Bud Light is receiving through this partnership will connect the brand in radically new ways with the sport, its teams and – most importantly – the fans, to drive our business for years to come.”
In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.
Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.