The NFL will be downing Bud Lights for the foreseeable future, with Anheuser-Busch inking a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the league. The deal sees Bud Light expand its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and a sponsor of NFL Kickoff. The brand will be able to authentically represent the NFL game using footage across digital and social channels and will have the ability in retail to introduce team-specific product packaging and promotional materials beyond that team’s home geographic market. “Our latest collaboration with the NFL brings together the most popular sport in the United States and the world’s largest brewer as true partners that will collectively shape incredible experiences for fans,” said Lucas Herscovici, Vice President, Consumer Connections at Anheuser-Busch. “The new and significant assets Bud Light is receiving through this partnership will connect the brand in radically new ways with the sport, its teams and – most importantly – the fans, to drive our business for years to come.”
Sold-out Springsteen on Broadway will launch globally on Netflix December 15, the day the one-man show ends its Broadway run. “The purpose of the film is to bring this incredibly intimate show to Bruce’s entire audience intact and complete,” said Bruce Springsteen manager Jon Landau. “In addition to its many other virtues, Netflix has provided […]
HGTV ordered 28 new episodes of My Lottery Dream Home, which attracted over 15.7 million viewers during its most recent run. Next season launches Friday, September 21 at 9p; production on new eps begins in January 2019.
Major League Baseball’s annual All-Star Game tossed FOX with 8,849,000 viewers across FOX, FOX Deportes and FOX’s streaming platforms, with the linear telecast on FOX snagging a 5.2/11 household rating/share with 8.7 million viewers, according to national figures from Nielsen. On FOX’s streaming services, last night’s game delivered an average minute audience of 91,000 and […]
ESPN and The R&A, the organizer of The Open Championship, inked a three-year renewal for rights on all means and media throughout Latin America, including Brazil and the Caribbean, for golf’s oldest major. The new agreement provides ESPN International with rights on its linear and digital platforms throughout the regions, and extends the longstanding ESPN […]
YouTube star Preston Arsement is picking up a piece of Dallas-based Envy Gaming, where he will now serve as an investor with plans to produce content featuring the Envy brand across his video and social media channels. Arsement launched a YouTube presence in 2010 and has built a social media following of more than 11 […]