Bud Light lengthens NFL run

The NFL will be downing Bud Lights for the foreseeable future, with Anheuser-Busch inking a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the league. The deal sees Bud Light expand its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and a sponsor of NFL Kickoff. The brand will be able to authentically represent the NFL game using footage across digital and social channels and will have the ability in retail to introduce team-specific product packaging and promotional materials beyond that team’s home geographic market. “Our latest collaboration with the NFL brings together the most popular sport in the United States and the world’s largest brewer as true partners that will collectively shape incredible experiences for fans,” said Lucas Herscovici, Vice President, Consumer Connections at Anheuser-Busch. “The new and significant assets Bud Light is receiving through this partnership will connect the brand in radically new ways with the sport, its teams and – most importantly – the fans, to drive our business for years to come.”

Related Stories

DOJ sues to block AT&T/Time Warner merger

DOJ sues to block AT&T/Time Warner merger

The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]

Charlie Rose accused of sexual harassment

Charlie Rose accused of harassment

Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]

Study finds single “like” dramatically improves Facebook ad targeting

Study finds single "like" dramatically improves Facebook ad targeting

Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]

Mozilla forms new division focused on “social mixed reality”

Mozilla forms new division focused on "social mixed reality"

Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]

FOX upgrades BIG3 ball

FOX upgrades BIG3 ball (Facebook)

The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]

CynCity

Cynsiders

Instagram