Breeders’ Cup Challenge Series gets another run

NBC Sports Group also reupped with Breeders’ Cup for a three-year renewal of the Breeders’ Cup Challenge Series, which was originally inked last year. The deal sees 16 of top Breeders’ Cup Challenge Series races in the US each year through 2018. 2016 will see the “Breeders’ Cup Challenge Series: Win and You’re In, presented by Lane’s End Farm and America’s Best Racing,” consist of nine telecasts on NBC and NBCSN and feature 16 “Win And You’re In” races plus other major stakes races on the road to the Breeders’ Cup World Championships such as the Travers Stakes from Saratoga. This year, NBC Sports Group’s viewership for the “Breeders’ Cup Challenge Series: Win and You’re In” grew 136% year-over-year for the nine telecasts, according to Nielsen.

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