More of a good thing: Based on early success of its new free AT&T U-Verse app, BabyFirst is planning a line of interactive apps optimized for use while the child is watching its linear channel. Sharon Rechter, BabyFirst EVP, business development, says the app, which enables kids to create images using an iPhone or iPad that can appear on-screen for U-Verse subscribers tuned to the BabyFirst network, takes the company’s passion for helping parents interact with their young children “to the next level… This is a new frontier, and we’re looking at developing a whole line of apps,” Rechter tells CynKids. “We have the ability to change TV viewing from a passive experience to an active experience, and to personalize it for each child.” Given that BabyFirst owns all of its IP, the possibilities are endless, she says. “The next app could be completely different.” Although the new interactive app is exclusive to AT&T U-Verse, Rechter says she’s already in discussions with “most of the big operators to create unique apps” for each of them. The BabyFirst TV network is available in U-Verse’s U-family and U300 packages and above.
After Deadline reported that Fox’s Lethal Weapon was in danger of cancellation due to outbursts by one of the series’ stars, Clayne Crawford, the actor admitted to being reprimanded for two incidents, once for reacting in anger amid “working conditions that did not feel safe,” and once for “an unfortunate event” involving a piece of […]
Monster Week returns to Animal Planet starting Sunday, May 27 at 8p with the 100th episode of Finding Bigfoot. The week will also bring new episodes of World’s Scariest Animal Attacks, Deadliest Places on Earth, River Monsters and Expedition Unknown.
FOX Sports marks the 50-day countdown to the 2018 FIFA World Cup Russia with the unveiling of its lineup of international broadcasters for this summer’s global event, which runs on FOX and FS1 from June 14 to July 15. The roster is comprised of six broadcast teams overall led by play-by-play announcer John Strong and […]
Meanwhile, the Commission on College Basketball recommended overt changes in a move to clean up the sport, including an end to the one-and-done rule, potential lifetime bans for rule-breakers as well as changes to the relationship between the NCAA and apparel companies. NCAA president Mark Emmert has said he wants reforms in place by August, […]
ESP Gaming continues to shore up its lineup, announcing at the Esports Upfront that it had acquired online esports tournament provider Auzom, best known for its competitive PUBG leagues and broadcasts across North America and Europe. As part of the deal, Auzom will become the online tournament platform for ESP Gaming’s competitive gaming events and […]