AwesomenessTV targets millennial moms

AwesomenessTV is reaching for millennial moms with a new multi-channel network targeting the demographic, Awestruck. The MCN will debut later this year with original content airing on YouTube, Facebook video and Verizon Wireless’ upcoming video service. “Millennial moms are digitally savvy, globally conscious and defined by more than just motherhood, yet they are surprisingly underserved,” said AwesomenessTV CEO and founder Brian Robbins. “We recognized a similar opportunity when we launched AwesomenessTV as teen viewing habits were dramatically shifting to online video.” According to the 2014 U.S. Mobile Mom report, nearly 80 percent of millennial moms are watching short form content, with less than 40 percent tuning into traditional television. Sarah Penna, co-founder and chief creative officer of Big Frame will secure talent and new creators as the head of Awestruck; Zadi Diaz, who previously served as executive producer of YouTube Nation, will bring original programming to the MCN as Vice President Programming and Development.

Related Stories

DOJ sues to block AT&T/Time Warner merger

DOJ sues to block AT&T/Time Warner merger

The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]

Charlie Rose accused of sexual harassment

Charlie Rose accused of harassment

Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]

Study finds single “like” dramatically improves Facebook ad targeting

Study finds single "like" dramatically improves Facebook ad targeting

Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]

Mozilla forms new division focused on “social mixed reality”

Mozilla forms new division focused on "social mixed reality"

Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]

FOX upgrades BIG3 ball

FOX upgrades BIG3 ball (Facebook)

The BIG3 is getting an upgrade from FOX Sports, which announced that season two of the league will fundamental changes for the 3-on-3 basketball org. In 2018, the BIG3’s ten-week season will be broadcast live on Friday nights, with six windows on FS1 and four windows on the FOX broadcast network. Each week, the BIG3 […]

CynCity

Cynsiders

Instagram