AwesomenessTV launches iOS app; unleashes Side Effects season 2

AwesomenessTV today will launch its first mobile app for iOS. The DreamWorks-owned, teen-centric MCN is also releasing a second season of the musical drama Side Effects. Fans will be able to binge view the entire second season via the app, beginning today. Alternatively, new episodes will be released weekly on Thursdays beginning with the first of four episodes on Thursday at AwesomenessTV.com. Side Effects, co-produced by AwesomenessTV and Universal Cable Productions, generated more than 2 million views its first week when it debuted October 2013 as a long-form special. Inspired by the phenomenon of millions of people covering songs on YouTube, Side Effects is told from the perspective of 16-year-old Whitney Connolly, who is prescribed a medication that comes with an interesting side effect–musical hallucinations–as she struggles with the death of her mother and the disappearance of her father. “Our audience wants to consume their content whenever and wherever they like, so we are excited to provide new ways for them to engage with AwesomenessTV talent, series and channels through our new mobile app,” said Brian Robbins, Founder and CEO AwesomenssTV. Side Effects is exec-produced by Robbins, Joe Davola, Shauna Phelan, Chester See and Allison Schroeder (Mean Girls 2 and 90210), who also wrote the series. Side Effects is directed by Grammy nominee Matt Stawski (Cee Lo Green’s Forget You).

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