AT&T has partnered with Fullscreen’s Strategic Content Group to launch AT&T Hello Lab, a sprawling new project. (Fullscreen, a multi-channel media company, is owned by a joint venture of AT&T and The Chernin Group.) A year-long initiative, Hello Lab will involve 10 different content creators as they develop project ideas and distribute content. (For an example of that content, skip on down to the Digital Spotlight section.) The project will heavily focus on mobile and social media. AT&T has signed up numerous digital influencers for Hello Lab, including YouTube stars Grace Helbig, Damon and Jo, and magician Collins Key. So what drove the decision to engage in such an expansive effort? “AT&T Hello Lab extends across multiple platforms because AT&T had the foresight early on to understand inherently how important these social communities are,” said Billy Parks, SVP of Fullscreen Strategic Content Group, in an email to Cynopsis Digital. “AT&T’s relationship to the creator community and its commitment to continue to engage in a manner that is authentic and additive overall explains why the scope is wide-ranging and involves multiple influencers.” “So few brands understand the delicate balance between making brand impact and entertaining audiences,” added Bryan Thoensen, Fullscreen Strategic Content Group’s other SVP, in another email to Cynopsis Digital. “With AT&T Hello Lab, we’ll see those two worlds converge like never before, and AT&T is taking a dramatically different approach to co-creation that’s a breath of fresh air for the industry.”
E! has opted not to renew The Royals. However, according to Deadline, the network’s only remaining scripted series is being shopped by its leading producing studio, Lionsgate TV, and talks are underway with Pop for a possible fifth season pickup.
HGTV picked up a second season of Boise Boys. The series delivered solid ratings in its freshman run, helping the network consistently rank as the #1 cable network among upscale women 25-54 in its Thursday 11p timeslot.
Big changes ahead for the Davis Cup. The ITF AGM today voted in favor of reforms to the Davis Cup by BNP Paribas designed to “secure the long-term status of the competition.” Starting next year, the competition will see 18 nations and the world’s best players compete in a week long season finale to crown […]
The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up […]
USA Network is not picking up Shooter for a fourth season. Currently in season three, the drama is averaging 471,000 viewers A18-49 and 1.5 million total viewers in Live+3 Nielsens. The show, based on the novel Point of Impact, has had its challenges, including a delayed debut prompted by real-life shootings, and a shortened second […]