AT+T announce first SnapChat series, teams with digital influencers

AT+T announced its first scripted series for Snapchat: SnapperHero. The series will tap top SnapChat, Vine, and YouTube talent to serve as the series’ Creative Directors. They are: Anna Akana (The Foster), Freddie Wong (Video Game High School), Harley Morenstein (Epic Meal Time), Jasmeet Singh (JusReign), Simone Shepherd (Hell Date), and Shaun McBride (Shonduras). The influencers’ followers will provide input on superhero identities, enemies, and costumes; a 12 episode series will roll out over four weeks, beginning sometime this year. Producer Billy Parks and UTA Digital Media Agent Kendall Ostrow, who both collaborated on AT+T’s @SummerBreak social media series, developed SnapperHero with Fullscreen and Astronauts Wanted. “In season two of @SummerBreak, we decided to experiment with Snapchat as a platform for driving engagement and fan interaction with the show,” AT+T Engagement Marketing Director Liz Nixon told Cynopsis. “We knew that our audience was moving to the platform, but we didn’t know what to expect as far as channel performance. We were blown away – we grew to 50,000 followers and drove eight million engagements throughout the summer. Our natural reaction was, ‘What else can we do on this platform?’”

Related Stories

We make it easier!

We make it easier!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

We can help you find a NEW JOB!

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

CBS and PBS sever ties with Charlie Rose

CBS and PBS sever ties with Charlie Rose

Shortly after CBS This Morning’s Gayle King and Norah O’Donnell addressed the absence of suspended co-anchor Charlie Rose on Tuesday’s show – “This is a moment that demands a frank and honest assessment of where we stand and, more generally, the safety of women,” said O’Donnell – CBS fired Rose. In a letter, CBS News […]

OWN sets Perry premiere dates

OWN sets Perry premiere dates

New Tyler Perry comedy The Paynes has its series premiere Tuesday, January 16 with back-to-back episodes starting at 10p on OWN. The House of Payne spin-off stars Cassi Davis and LaVan Davis, as well as Jackee Harry (227). Perry’s The Haves and the Have Nots returns for season 5 on Tuesday, January 9 at 9p, […]

Amazon Echo Show regains YouTube access

Amazon Echo Show regains YouTube access

Amazon and Google seem to have worked out some of their issues. The Echo Show, the version of Amazon’s smart speaker that comes equipped with an integrated display, has regained access to YouTube videos. Google started preventing the device from accessing YouTube back in September; the company said that Amazon’s implementation of YouTube on the […]

CynCity

Cynsiders

Instagram