AT+T announce first SnapChat series, teams with digital influencers

AT+T announced its first scripted series for Snapchat: SnapperHero. The series will tap top SnapChat, Vine, and YouTube talent to serve as the series’ Creative Directors. They are: Anna Akana (The Foster), Freddie Wong (Video Game High School), Harley Morenstein (Epic Meal Time), Jasmeet Singh (JusReign), Simone Shepherd (Hell Date), and Shaun McBride (Shonduras). The influencers’ followers will provide input on superhero identities, enemies, and costumes; a 12 episode series will roll out over four weeks, beginning sometime this year. Producer Billy Parks and UTA Digital Media Agent Kendall Ostrow, who both collaborated on AT+T’s @SummerBreak social media series, developed SnapperHero with Fullscreen and Astronauts Wanted. “In season two of @SummerBreak, we decided to experiment with Snapchat as a platform for driving engagement and fan interaction with the show,” AT+T Engagement Marketing Director Liz Nixon told Cynopsis. “We knew that our audience was moving to the platform, but we didn’t know what to expect as far as channel performance. We were blown away – we grew to 50,000 followers and drove eight million engagements throughout the summer. Our natural reaction was, ‘What else can we do on this platform?’”

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