AT+T announced its first scripted series for Snapchat: SnapperHero. The series will tap top SnapChat, Vine, and YouTube talent to serve as the series’ Creative Directors. They are: Anna Akana (The Foster), Freddie Wong (Video Game High School), Harley Morenstein (Epic Meal Time), Jasmeet Singh (JusReign), Simone Shepherd (Hell Date), and Shaun McBride (Shonduras). The influencers’ followers will provide input on superhero identities, enemies, and costumes; a 12 episode series will roll out over four weeks, beginning sometime this year. Producer Billy Parks and UTA Digital Media Agent Kendall Ostrow, who both collaborated on AT+T’s @SummerBreak social media series, developed SnapperHero with Fullscreen and Astronauts Wanted. “In season two of @SummerBreak, we decided to experiment with Snapchat as a platform for driving engagement and fan interaction with the show,” AT+T Engagement Marketing Director Liz Nixon told Cynopsis. “We knew that our audience was moving to the platform, but we didn’t know what to expect as far as channel performance. We were blown away – we grew to 50,000 followers and drove eight million engagements throughout the summer. Our natural reaction was, ‘What else can we do on this platform?’”
In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.
Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.