Under Armour spices up Curry deal

Under Armour is deepening ties with NBA star Stephen Curry, announcing a partnership extension through 2024 with the player. The deal includes an equity stake in the company and follows the launch of the first Curry signature shoe in February. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond,” Curry said in the press release. “Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”

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