Under Armour is turning to the NBA’s Stephen Curry and actor Jamie Foxx for the brand’s biggest ever global brand campaign, entitled The Book of Will. Foxx serves as the star and Creative Director of the new short films with the first film from the campaign detailing the story of Curry’s journey in “Volume One: Shakespeare Got it All Wrong.” The film will air on February 15 during the 2015 NBA All-Star Game telecast on TNT while the second film in the series, “Volume Two: Aristotle Got it All Wrong,” run on broadcast starting February 17 on the NFL Network and ESPN.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
Job of the Week CREATIVE DIRECTOR ESP GAMING Las Vegas Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE CynopsisJOBS […]