Under Armour opens the book on Stephen Curry, Jamie Foxx

Under Armour is turning to the NBA’s Stephen Curry and actor Jamie Foxx for the brand’s biggest ever global brand campaign, entitled The Book of Will. Foxx serves as the star and Creative Director of the new short films with the first film from the campaign detailing the story of Curry’s journey in “Volume One: Shakespeare Got it All Wrong.” The film will air on February 15 during the 2015 NBA All-Star Game telecast on TNT while the second film in the series, “Volume Two: Aristotle Got it All Wrong,” run on broadcast starting February 17 on the NFL Network and ESPN.

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