Apple’s new Apple TV’s new streaming box supports 4K and HDR viewing

At a major launch event, Apple unveiled the new iPhone 8 and iPhone 8 Plus smartphones, along with the iPhone X, a new flagship model that will start at $999. And the company announced a new operating system for iPhone and iPad, as well as an updated Apple Watch. The company’s streaming box also took center-stage: As has been widely reported, the new Apple TV will be able to stream 4K Ultra HD video, including live content such as sports. It’ll also support HDR (high-dynamic range), a video format that allows for more vibrant colors and better contrast between the dark and light areas of a scene. Apple also announced that 4K shows and movies will sell at the same price point as those sold in standard HD. (Hollywood reportedly isn’t happy about that.) In fact, Apple says that it will upgrade previous HD purchases to 4K for no cost. The device will cost $179; it’s available for preorder on September 15, and ships one week later.

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