Aon plc, a global professional services firm, announced a multi-year partnership with the PGA TOUR and LPGA in a “first-of-its-kind” Aon Risk Reward Challenge. The season-long event will highlight the world’s best professional golfers as they “tackle the most strategically challenging holes across both the PGA TOUR and LPGA schedules.” The player from each Tour on top of the Aon leaderboard at the end of the regular season will each receive $1 million in prize money. As an Official Marketing Partner of both Tours, Aon receives the following designations: the “Official Risk, Retirement and Health Advisor of the PGA TOUR” and the “Official Professional Services Firm of the LPGA.”
The Aon Risk Reward Challenge will be launched through a multi-platform strategy that includes broadcast integration with CBS and Golf Channel, the use of PGA TOUR and LPGA digital platforms, and the opportunity for Aon to bring clients and colleagues inside the ropes with exclusive experiences and business networking events around the world.
“We are extremely pleased to welcome Aon as our newest Official Marketing Partner and to align with a globally respected brand that we know will be a tremendous asset to our business,” said PGA TOUR Commissioner Jay Monahan. “The Aon Risk Reward Challenge is an authentic fit for our sport that will resonate with players and fans while providing Aon an intuitive way to reinforce how their firm creates value for its clients.”