AOL and A&E have joined together in programmatic union. As part of a wide-ranging deal, A+E will be able to license ONE By AOL (AOL’s programmatic ad platform) to create its own private exchange marketplace. “[They’ll be] inviting their own partners into their own closed ecosystem,” AOL Publisher Platforms President Tim Mahlman explained to Adweek. As part of the deal, A+E has also agreed to an upfront ad commitment; the company will use AOL’s content brands—including TechCrunch, the Huffington Post, and Xbox—to drive awareness to the programs on its networks, which include Lifetime and History. AOL was acquired by Verizon earlier this year.
President Trump has granted a follow-up White House interview to CBS Evening News anchor Jeff Glor, slated for Wednesday, July 18. Glor talked to POTUS in Scotland, ahead of Trump’s summit with Russian President Vladmir Putin.
Drama Sweetbitter landed a second season on Starz. “Season one gave audiences a taste of the characters and backstory of an upscale New York restaurant, leaving them wanting more – which we will deliver with a second helping,” said Chris Albrecht, president and CEO of Starz.
Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles coach Doug Pedersen on whether QB Carson Wentz will return from injury for Week 1, a look at the NFL’s […]
The Goodyear Cotton Bowl Classic, PlayStation Fiesta Bowl and Chick-fil-A Peach Bowls each locked in deals to host College Football Playoff games for another six years, running through 2026. The three bowl games will host a CFP game every year during the six-year period: the semifinals twice, and other games assigned by the CFP selection […]
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