AOL Partners with A+E Networks for massive new deal

AOL and A&E have joined together in programmatic union. As part of a wide-ranging deal, A+E will be able to license ONE By AOL (AOL’s programmatic ad platform) to create its own private exchange marketplace. “[They’ll be] inviting their own partners into their own closed ecosystem,” AOL Publisher Platforms President Tim Mahlman explained to Adweek. As part of the deal, A+E has also agreed to an upfront ad commitment; the company will use AOL’s content brands—including TechCrunch, the Huffington Post, and Xbox—to drive awareness to the programs on its networks, which include Lifetime and History. AOL was acquired by Verizon earlier this year.

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MORE NEW JOBS!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

Get a better Job!

Get a better Job!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

Hulu’s The Path canceled after three seasons

The Path canceled after three seasons.

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Crackle orders season two of The Oath

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SI TV branches out

SI TV branches out

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