Viewability is a colossal issue for video advertisers – a fact that hasn’t escaped AOL. The company added two new video ad formats to ONE by AOL: Publishers, its programmatic platform for publishers. The new out-stream player will exist in the body of an article, expanding to reveal itself and beginning to play only when over 50 percent of the player is visible on-screen. (Complex Media and USA Today Sports Media Group are among the first publishers to use the player.) Meanwhile, the new in-line player with SideView, which pins a video to the side of content, enables viewers to continue scrolling through an article while continuing to maintain contact with the video content. “Viewability has long been a challenge for publishers and marketers. Consider that 60% of marketers are only ‘somewhat confident’ in the viewability of their ads,” Robert Leon, Head of AOL Public Product Commercialization and Solutions, told Cynopsis Digital. “Solving fundamental publisher problems, like viewability, is, of course, central to our product roadmap for ONE by AOL: Publishers. It’s also important to remember that, at the end of the day, AOL is a publisher, too, so we’re inherently interested in addressing these industry challenges.”
In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.
Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.