AOL adds new viewable video players to One by AOL programmatic platform

Viewability is a colossal issue for video advertisers – a fact that hasn’t escaped AOL. The company added two new video ad formats to ONE by AOL: Publishers, its programmatic platform for publishers. The new out-stream player will exist in the body of an article, expanding to reveal itself and beginning to play only when over 50 percent of the player is visible on-screen. (Complex Media and USA Today Sports Media Group are among the first publishers to use the player.) Meanwhile, the new in-line player with SideView, which pins a video to the side of content, enables viewers to continue scrolling through an article while continuing to maintain contact with the video content. “Viewability has long been a challenge for publishers and marketers. Consider that 60% of marketers are only ‘somewhat confident’ in the viewability of their ads,” Robert Leon, Head of AOL Public Product Commercialization and Solutions, told Cynopsis Digital. “Solving fundamental publisher problems, like viewability, is, of course, central to our product roadmap for ONE by AOL: Publishers. It’s also important to remember that, at the end of the day, AOL is a publisher, too, so we’re inherently interested in addressing these industry challenges.”

Related Stories

More Jobs right HERE!

More  Jobs right HERE!

Job of the Week RESEARCH MGREndeavorBeverly Hills Analyze TV (brdcst/cbl) content, digital & social media & talent initiatives across a variety of dist platforms to create compelling stories driven by data and insights. 5+ yrs work exp @ media co. Solid understanding of the ad-supported TV industry. Full info/apply HERE CynopsisJOBS […]

We can help you find a NEW JOB!

We can help you find a NEW JOB!

Job of the Week RESEARCH MGREndeavorBeverly Hills Analyze TV (brdcst/cbl) content, digital & social media & talent initiatives across a variety of dist platforms to create compelling stories driven by data and insights. 5+ yrs work exp @ media co. Solid understanding of the ad-supported TV industry. Full info/apply HERE CynopsisJOBS […]

Katie Holmes will star in and exec produce Fox pilot

Katie Holmes set to star in, exec produce Fox pilot (Nathan Congleton/NBC)

Katie Holmes will star in and exec produce an untitled Fox drama pilot from Ilene Chaiken (Empire) and Melissa Scrivner Love (Person of Interest). The Dawson’s Creek alum will play an FBI special agent who must rebuild her life after a career-crushing affair with a general. Project comes from 20th Century Fox Television and 3Arts.

Fox News plans OTT move

Fox News is going OTT

Fox News is going over the top with opinion platform Fox Nation. The digital offering is geared “entirely toward Fox News superfans, who represent the most loyal audience in cable,” said John Finley, SVP of development and production for FNC. Content will include live daily dives into issues of the day, as well as long-form […]

FOX Sports’ World Cup broadcast blitz

FOX prepares World Cup broadcast blitz (Facebook)

FOX Sports detailed broadcast plans for the 2018 FIFA World Cup Russia, slating all 64 matches live, including a record 38 matches on broadcast television with 26 on FS1. From June 14-July 15, all matches will also be available to be live-streamed via FOX Sports GO and FOX Soccer Match Pass. Group stage action kicks […]

CynCity

Cynsiders

Instagram