Amazon touts big increase in streaming viewership numbers

Amazon set aside some time for chest-thumping at the Television Critics Association’s winter press tour, and it wasn’t just about their two Golden Globe wins. “Over the last two months, Amazon Prime members spent eight times more time watching Amazon original series than they did over the same time period last year,” said Amazon Studios head Roy Price. (As Adweek points out, Amazon doesn’t provide concrete viewing data. So while “eight times” sounds phenomenal, it’s impossible to know just how many viewers it amounts to.) The Man in the High Castle, meanwhile, became the most-viewed original Amazon Prime series. And streaming of children’s series, Price said, “more than doubled in the last quarter.”

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