Amazon to sell devices and promote services at Whole Foods

Owning a chain of brick-and-mortar stores can come in handy. In time for the holiday season, Amazon announced that it has begun selling Fire TV streaming devices, Kindle readers, and Echo smart speakers at over 100 Whole Foods stores. And starting this week, Amazon will open “pop-up stores” within a handful of Whole Foods locations, where shoppers will be able to try out devices and learn more about Amazon’s services from designated staff-members. Amazon completed its acquisition of Whole Foods in August, spending $13.7 billion on the chain; it now owns 470 Whole Foods locations in the U.S., U.K. and Canada.

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