Amazon quietly plans virtual reality push

Netflix and Hulu are already getting on the VR bandwagon, so this was probably inevitable. According to a recent job posting – first reported by Upload VR – Amazon is searching for a software developer to work on an Amazon Video virtual reality app. And this may mean more than just watching existing Amazon content through a VR headset: The posting mentions a full VR team nestled within Amazon Video, which will “explore and create the platform and interface for immersive storytelling.” In other words, we may be looking at VR experiences created exclusively for Amazon. That would be a watershed development in the history of VR – so far, essentially no one has tried to sell VR experiences to customers as part of a subscription package. As always, the question is whether or not people would pay for it. Amazon may give us the answer.

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