The Man In the High Castle presents some unique marketing challenges. A dystopian drama about a universe in which the Axis Powers won World War II, its content could be a little daunting for some viewers. So Amazon might be forgiven for trying to get creative. Still, the company’s latest effort to market the show in New York City was a tad ill-advised. After decorating a number of NYC subway cars with Third Reich imagery – most prominently the German eagle – the ensuing complaints prompted the company to pull the plug on the marketing ploy. The main lesson here: In a city with a Jewish population of over one million, decking out the trains with Nazi signage arguably isn’t the ideal marketing approach.
Misfits Gaming is making history, announcing (along with the Miami Heat) a broad-ranging deal described as “one of the most comprehensive sponsorship partnerships in esports” with Alienware. Dealpoints will see the team leverage the brand’s slate of gear across an entire slate of categories that include laptop, desktop, mice, keyboard, mousepad, monitor and training analytics. […]
FACEIT is announcing plans to host the first UK-based Counter-Strike: Global Offensive Major at London’s SSE Arena, Wembley. The tournament will run from Sept. 20-23 with tickets on sale starting April 2. “The community has been at the heart of everything we do at FACEIT, and we’re so grateful for the support of the players […]
Wendy Williams revealed today on her syndicated talk show that she has Graves disease and hyperthyroidism. The show will go on a three-week hiatus beginning today (February 22) so Williams can focus on her health.
Because we don’t have enough political drama… WE tv will begin airing binge-a-thons of CBS drama series Madam Secretary on Wednesday, March 7 from 7p-4a. Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10a-4a.
After a run that topped 35 years, Mike Patrick’s stay at ESPN is over. Patrick began his play-by-play role with the network in 1982, but the network announced yesterday that his last event with the company was the 2017 AutoZone Liberty Bowl on Dec. 30. During that span, Patrick’s role included serving as the voice […]