Amazon pulls plug on controversial “Man In the High Castle” marketing campaign

The Man In the High Castle presents some unique marketing challenges. A dystopian drama about a universe in which the Axis Powers won World War II, its content could be a little daunting for some viewers. So Amazon might be forgiven for trying to get creative. Still, the company’s latest effort to market the show in New York City was a tad ill-advised. After decorating a number of NYC subway cars with Third Reich imagery – most prominently the German eagle – the ensuing complaints prompted the company to pull the plug on the marketing ploy. The main lesson here: In a city with a Jewish population of over one million, decking out the trains with Nazi signage arguably isn’t the ideal marketing approach.

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