The Man In the High Castle presents some unique marketing challenges. A dystopian drama about a universe in which the Axis Powers won World War II, its content could be a little daunting for some viewers. So Amazon might be forgiven for trying to get creative. Still, the company’s latest effort to market the show in New York City was a tad ill-advised. After decorating a number of NYC subway cars with Third Reich imagery – most prominently the German eagle – the ensuing complaints prompted the company to pull the plug on the marketing ploy. The main lesson here: In a city with a Jewish population of over one million, decking out the trains with Nazi signage arguably isn’t the ideal marketing approach.
E! has opted not to renew The Royals. However, according to Deadline, the network’s only remaining scripted series is being shopped by its leading producing studio, Lionsgate TV, and talks are underway with Pop for a possible fifth season pickup.
HGTV picked up a second season of Boise Boys. The series delivered solid ratings in its freshman run, helping the network consistently rank as the #1 cable network among upscale women 25-54 in its Thursday 11p timeslot.
Big changes ahead for the Davis Cup. The ITF AGM today voted in favor of reforms to the Davis Cup by BNP Paribas designed to “secure the long-term status of the competition.” Starting next year, the competition will see 18 nations and the world’s best players compete in a week long season finale to crown […]
The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up […]
USA Network is not picking up Shooter for a fourth season. Currently in season three, the drama is averaging 471,000 viewers A18-49 and 1.5 million total viewers in Live+3 Nielsens. The show, based on the novel Point of Impact, has had its challenges, including a delayed debut prompted by real-life shootings, and a shortened second […]