Amazon launches Streaming Partners Platform

Let the digital bundling begin. Amazon has rolled out its new Streaming Partners Platform, an initiative aimed at incorporating other companies’ streaming services into the Amazon streaming package. Among the initial partners (more than 20 to begin with) are Showtime, Starz, and SundanceNow. Users can add the new subscription services through the Amazon video app on iOS, Android, Kindle Fire, Fire TV, and Roku. If you only have access to Chromecast or AppleTV (neither of which is on the list), then not to worry: Viewers can also use their Amazon credentials to log into the stand-alone apps of the participating SVOD services.

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