Amid a busy Saturday for sports, TBS saw ALCS Game 1 take the day across all of TV, according to Nielsen metered market numbers. The Astros/Red Sox telecast on the channel averaged 5,821,000 viewers for the game, up 42% over the last time it carries the ALCS Game in 2016. TBS’s 2018 MLB Postseason viewership is up 41% over 2016, the last time the network televised the A.L., and 11% over last year. Meanwhile, Turner’s TV Everywhere platforms are up 53% in total streaming minutes per game during the 2018 MLB Postseason with Houston ranking as the No. 1 metered market, generating a 20.0 local rating, the highest-rated telecast ever for any program on TBS in the market. Boston saw a 19.8 HH rating, the best MLB Postseason telecast on TBS in the market since 2013.
MTV is going wild again, bringing “MTV Spring Break” back to Cancun in 2019 with performers, surprise celebrity guests, and thousands of (maybe-not-on-their-best-behavior) young people. In a nod to the current cultural climate, the net will also concurrently host alternative Spring Break events for young activists who use their free time to give back. The […]
Breakthrough With Dr. Steve Perry landed a limited run on Fox Television Stations. The syndicated talker from CBS Television Distribution, starring educator and advocate Perry, will get a two-week try-out beginning January 7 in eight markets. “We think Breakthrough has potential,” said Frank Cicha, SVP of Programming for Fox TV Stations. “And being able to […]
BODYARMOR is in as the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019. The new deal will see the brand’s logo seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships. “The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events […]
NIKE opens its newest Nike House of Innovation today as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store and “representing the best of Nike global product, experiences and sport innovation.” The venue will engage consumers with best-in-class digital and physical services combined with premium products, experiences and features to create a new […]
The General Meeting of International eSports Federation saw the organization vote to bring in the United States eSports Federation as a Full Member of IeSF. The United States eSports Federation is overseen by org president Vlad Marinescu, who is looking to create “the vision, strategy and goals of the organization to unite all parties and […]