New year, new name: Come January, ABC Family will be rebranded Freeform, evoking “the spirit and adventure of our audience,” said net president Tom Ascheim. Pointing out that 14-34 year-old “Becomers,” a life stage full of firsts and changes, are 69 million strong in the U.S., the network says it remains committed both to hit programs like Pretty Little Liars and The Fosters and its plan to double original programming over the next four years. But does rebranding carry a risk? “Family does have a very positive connotation with advertisers, but it’s not the best description of the network’s content,” Brad Adgate, SVP research at Horizon Media tells Cynopsis. “It’s taking a legacy name and rebranding to suit a more modern viewer. Disney knows how to market, and will do what needs to be done to inform viewers.”
Check out the coverage from our August 2 conference, Working Together To Improve Measurement: The Cynopsis Conference.
In more Netflix news, the streamer canceled two comedy talk shows, The Break with Michelle Wolf and The Joel McHale Show with Joel McHale. McHale debuted in February; Wolf premiered in May. Netlfix isn’t giving up on launching new efforts – Patriot Act with Hasan Minhaj, Norm Macdonald Has a Show, and panel show The […]
New animated series Star Wars Resistance debuts with a one-hour premiere Sunday, October 7 at 10p on Disney Channel, DisneyNOW and Disney Channel VOD, with subsequent airings on Disney XD. Disney Channel’s new live action family comedy, Coop & Cami Ask the World, arrives five days later, on Friday, October 12 at 8:30p.
As the demand for boxing content continues to rise, this week sees the relaunch of reality series, The Contender. This version, which marks the fifth season, begins Friday night at 9p and run until November, moving to EPIX for the first time and a format that will feature full fights for the first time. In […]
ESPN saw its Monday Night Football preseason game featuring a Redskins’ victory over the Jets draw a 2.1 overnight rating according to Nielsen metered markets numbers. That marks a rise of 11% over last year’s preseason opener, featuring the preseason debut for ESPN’s new Monday Night Football commentator team of play-by-play voice Joe Tessitore, analysts […]