9 Story launches dedicated consumer products division

9 Story Media Group is launching a new dedicated consumer products division, 9 Story Brands, and redesigned its corporate logo. Following its recent acquisition of Out of the Blue Enterprises, 9 Story Brands brings Out of the Blue’s and 9 Story’s licensing endeavors together under the new division. Properties represented include Daniel Tiger’s Neighborhood, Super Why!, Peg + Cat, Luo Bao Bei, Wild Kratts, Nature Cat and Colorforms. 9 Story Brands will be co-managed by 9 Story’s Kristin Lecour, VP of consumer products, and Out of the Blue’s Kyra Halperin, VP, consumer products. The new division will focus on building global kids brands both on and off-screen.

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