Viacom reaches cross-platform deal with comScore

Viacom has reached a multi-year, cross-platform deal with comScore. Vantage, Viacom’s data platform for advertisers, will now be able to use comScore’s measurement tools. The new capabilities will help advertisers target specific consumers across multiple Viacom platforms and properties, including linear, VOD, and digital services. The deal sends a strong signal that, with its Rentrak merger complete, comScore is in a strong position to ink deals with major partners, and position itself as Nielsen’s chief competitor. And it’s easy to see why, from comScore’s perspective, Vantage makes for an appealing partnership: It happens to be extremely popular with ad buyers.

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Get your new job here!

Job of the Week DIRECTOR, DIGITAL PRODUCT DEVELOPMENT PGA TOUR FL Oversee our products, providing leadership across the TOUR to conceptualize/build/deliver our digital platforms. 8+ yrs related work exp. Knwldg of mult functional areas such as Prod Mngmnt, Engineering, Content dvlpmnt & UX/UI cust fan support. Full info/apply HERE CynopsisJOBS Good […]

Wendy Williams heads to late night on Bounce

The Wendy Williams Show heading to late night on Bounce.

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