Masters lift ESPN

Tournament of Champions gets Sentry duty

With the spotlight on Jordan Spieth, ESPN’s ratings for the Masters on Friday drew a 2.2 household score, averaging 3.060 million viewers, according to fast national data from Nielsen. That marks growth among both rating and viewership, up from a 2.1 rating and an average of 2.952 million viewers in 2015 and a 1.8 rating […]

Rams get a date for homecoming

Rams get a date for homecoming. (Facebook)

The NFL released its 65-game 2016 preseason schedule, which will offer a lineup of eight nationally televised preseason games. The matchups begin on Aug. 7 on ESPN with the Hall of Fame Game at 8p, pitting the Packers/Colts. ESPN is also set to offer the Rams return to LA vs. Dallas on Aug. 13. Meanwhile, […]

Gaming goes VR

Gaming goes VR

EA Sports, the NFL Players Association and Discovery Education are teaming up to host an interactive live virtual field trip on April 14 for students nationwide for The Magic of Madden Virtual Field Trip. The event features Redskins quarterback Kirk Cousins and allows middle school students the chance to go behind-the-scenes at EA Sports Tiburon […]

Parkes departs MLB

MLB plays Tea ball

Longtime MLB CMO Jacqueline Parkes is stepping aside, announcing her resignation as the league’s top marketing maven, a job she’s held since 2008 when she was named its first-ever CMO. Her run in the position includes initiatives such as the formation of the MLB Fan Cave, MLB’s brand advertising, and tent pole marketing platforms such […]

SI goes fashion-forward

SI goes fashion-forward

Time Inc.’s Sports Illustrated Group is launching The Fashionable 50, celebrating the most stylish people in sports via a star-studded event and a cross-platform editorial franchise. The event takes place on April 12th in NYC following SI’s unveiling of the inaugural Fashionable 50 list set to run across all SI platforms beginning April 11th. The […]

Twitter lands TNF

The NFL goes deep in new LatAm deal

Twitter nabbed rights to the NFL’s live digital stream of Thursday Night Football to global audiences. The stream will be offered for free during the 2016 season in what the league is calling a “Tri-Cast” distribution model of broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter). According to Re/Code, the deal is worth under $10 […]

NCAA viewership numbers

NCAA viewership numbers (Facebook)

Monday night’s nail-biting NCAA Men’s Basketball Championship saw the Villanova win give the trio of TBS, TNT and truTV a 13.2 coverage rating, according to Nielsen, drawing 17.8 million viewers. That marks a 37% dip in viewership from last season’s Duke/Wisconsin showdown on CBS, which drew the largest audience in 18 years. Still, the classic […]

Yahoo feeds the MLB fix

MLB/YouTube TV dig deeper

Yahoo is going deeper into sports streaming, announcing that the company will offer users one MLB game every day this season. The service will be offered free on the site as part of the Free MLB Game of the Day program beginning yesterday with the Giants/Brewers and continuing today with the Mariners/Rangers. Overall, 180 games […]

WWE downs Divas

WWE downs Divas (Facebook)

WrestleMania saw WWE officially rebrand its “Divas” division, ending the moniker with the introduction of the new WWE Women’s Titles. Stephanie McMahon hit The Player’s Tribune to explain the move, noting that, from now on, all performers would be known as Superstars. “The role of women in WWE has continued to evolve,” she wrote, adding […]

AJ Hawk puts on a show

AJ Hawk puts on a show

What’s in a name? For professional athletes, the answer is a lot as the stars join the growing not-com movement in a move to differentiate themselves from the plethora of media options on the table. With the expansion of the Internet, athletes are jumping into new opportunities to boost their online presence, and this month […]