FOX Sports laid out season plans for the National Hot Rod Association with the release of the 2018 NHRA Mello Yello Drag Racing Series television schedule. The season opens Feb. 8-11, with FS1 home to three hours of live final-round coverage. Dave Rieff, Tony Pedregon and Bruno Massel return to the booth for the FOX […]
CFP Selection Show surges
ESPN’s coverage of the College Football Playoff Selection Show ranked as the most-viewed four-hour CFP selection show ever, as the network exclusively unveiled the College Football Playoff lineup as well as the New Year’s Six. Audiences averaged 1,630,000 viewers, up 23% from the same time slot last year. Overall, the six shows which unveiled CFP […]
ESPN’s Locker combo
ESPN launched an interactive fan experience “to celebrate college football fandom,” creating the College Football Playoff Locker Room that will travel to three cities and give fans an opportunity to get in on the college football action and win prizes, including a chance to go to one of the College Football Playoff semifinal games. That […]
IOC freezes out Russia
The IOC dropped the hammer on Russia’s participation in the 2018 Winter Olympics in PyeongChang, citing “systematic manipulation” of anti-doping rules to ban the Russian presence at the event, with officials not allowed to attend the event, the Russian flag excluded from display, and Russian athletes who are given permission to attend only competing under […]
Mouse hunts FOX’s RSNs
Meanwhile, the latest reports on Walt Disney Co.’s potential acquisition of Twenty-First Century Fox Inc. have new elements that would alter the sports landscape, with FOX’s RSNs now believed to be part of the deal, according to CNBC, which reports that a deal for Disney to buy Fox’s movie studio and television production assets could […]
ESPN gets a rise out of MLS postseason
Ahead of Saturday’s game for all the marbles, ESPN announced that its audience for the 2017 MLS Cup Playoffs is up 38% entering this weekend’s MLS Cup Final. The seven playoff matches on ESPN and ESPN2 to date have averaged 343,000 viewers, according to Nielsen, to rank as the company’s most-viewed MLS Cup Playoffs since […]
Sony extends PGA timeshare
The PGA TOUR and Sony Corporation agreed to extend their partnership by another four years, through 2022, for the Sony Open. The new agreement will commence following the 2018 tournament in January. The upcoming Sony Open in Hawaii will mark the 20th year of Sony’s sponsorship, tying it for the third-longest tenured title sponsor on […]
Shareablee’s new gameplan
The recent launch of Shareablee Sports will look to expand and deepen the company’s roots of leveraging fan engagement, looking to “provide professional sports teams from all leagues worldwide with data and insight into fan engagement with their own social media properties, as well as those of competitors, including actions and activities related to paid […]
College football’s Bowl docket
The College Football Playoff committee locked in its matchups and bowl game assignments for the college football postseason, selecting two teams from the same conference for the first time with Georgia and Alabama getting slots, along with Clemson and Oklahoma. Semifinal action will open with Oklahoma/Georgia on Jan. 1 at 2p at the Rose Bowl, […]
Who is playing host in PyeongChang?
The spotlight will be on Rebecca Lowe, Liam McHugh, Carolyn Manno, Ahmed Fareed, and Fred Roggin as hosts for NBC Olympics coverage of the XXIII Olympic Winter Games from PyeongChang. The group has been locked in to join Mike Tirico, who was named NBC’s primetime Olympics host earlier this year. Lowe will serve as the […]
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