FOX revs up new Daytona toys

FOX takes Daytona to the house

NASCAR is expected to formally unveil a charter system today. The “major NASCAR announcement” should see details of a new system designed to offer owners a deeper financial position in the sport with early reports suggesting that 36 charters would be guaranteed a spot in each race. More details tomorrow. Speaking of NASCAR, FOX Sports […]

Who was king of the spots?

Who was king of the spots?

Setting the Super Bowl stage through teases, taunts and Tweets, a slate of sponsors joined the Broncos as winners on CBS last night. We’ll serve up more stats tomorrow, but early winners, according to, which measured overall social media activity and online views of the slate of commercials, found that despite the dozens of […]

adidas gets creative

adidas gets creative

Bolstered with the likes of Caroline Wozniacki, Candace Parker, Karlie Kloss, Ana Ivanovic, Morgan Brian, DJ Hannah Bronfman, Robin Arzon, Nicole Winhoffer, adidas launched it Sports16 initiative, a campaign designed to showcase the brand’s “leadership and passion for sports.” The marketing maneuver opens the first chapter of films with “I’m Here to Create,” featuring the […]

NFL seeks changes in executive ranks

NFL Commissioner Roger Goodell faces latest decline

The NFL is looking to shore up diversity in its executive ranks through a version of the Rooney Rule that will mandate that at least one female be interviewed for executive positions. Commissioner Roger Goodell made the announcement as part of his opening comments at the NFL Women’s Summit, stating that “our commitment is we […]

Barkley to swoon NCAA auds

Turner taps Barkley to swoon NCAA auds

Turner Sports’ is tapping the talents of Charles Barkley to anchor a new promotional campaign for the upcoming 2016 NCAA Division I Men’s Basketball Championship. The spot sees Barkley performs his rendition of “One Shining Moment” as this year’s National Championship Game will hit TBS for the first time. The campaign will be featured during […]

FOX Sports draws El Tricolor

FOX Sports draws El Tricolor.

FOX Sports nabbed English-language rights to the Mexican National Team in the US via a deal that runs through the 2018 FIFA World Cup. The deal comes between Fox Sports and Univision Deportes, and will see FS1 now carry all El Tricolor home matches, including the qualifier between Mexico and the US from the Azteca […]

Facebook’s Nielsen influence

Facebook’s Nielsen influence

Facebook revealed that – in a move to “better understand the connection between TV tune-in and activity” on the platform – it tapped the services of Nielsen to examine the relationship between social activity on Facebook during NFL games and live TV ratings. Looking into nine, nationally-broadcast, regular season games in Oct. and Nov., the […]

A new Pro for the PGA TOUR

A new Pro for the PGA TOUR

GoPro has another heavyweight in the bag, announcing a deal with the PGA TOUR and SkratchTV to offer “never-before-seen perspectives and episodic video content to golf fans around the world.” The alliance debuts this week at the Waste Management Phoenix Open with broadcast integrations using GoPro cameras as the PGA TOUR streams the pro-am from […]

Golden Boy targets Khan battle

Golden Boy targets Khan battle (Facebook)

Cinco de Mayo weekend will see Canelo Alvarez battle Amir “King” Khan on May 7 in a battle produced and distributed by HBO PPV. Golden Boy Promotions will promote the fight, which is expected to take place at the new T-Mobile Arena in Las Vegas. “We are committed to putting on the biggest and best […]

The TNF party gets bigger

Amazon set to deliver TNF

On the cusp of Super Bowl 50, the NFL is already set to enter its next era courtesy of a new deal with CBS and NBC, which locked in Thursday Night Football for a cool $225 million from each channel. The NFL will expand the franchise in 2016 and 17 with the two networks each […]