NASCAR’s checkered flag sees a boon

NASCAR is all aTwitter

NBC Sports’ call to extend the broadcast for Sunday’s NASCAR Sprint Cup Championship on the network paid off as Kyle Busch’s victory and Jeff Gordon’s final race handed the company with the most-watched NASCAR Championship in a decade, according to Nielsen fast nationals. Running on both NBC and NBCSN, the race averaged 7.64 million viewers […]

NBC serves up Summer for Thanksgiving

NBC serves up Summer for Thanksgiving

NBCUniversal opens the doors to next year’s Olympic Games this week, and has lined up a 60-second promo that will run on Thanksgiving promoting the spectacle. The spot, according to Variety, will run during its broadcast of the Macy’s Thanksgiving Day Parade and National Dog Show. Actress Eva Longoria narrated the piece, which will showcase […]

Seth Davis on the new skills needed to break into the business

Seth Davis on the new skills needed to break into the business

As teams vying for the College Football Playoff come down to the wire and college basketball launches the season with early upsets, Campus Insiders continues to grab audience share by living and breathing college sports. The platform is entrenching itself within the industry with its own shakeups, which now includes a postseason bowl game under […]

LPGA makes a splash in 2016

LPGA makes a splash in 2016

The LPGA once again unveiled a broader schedule for the New Year, beefing up the number of events, total purse money and tournaments on network television. LPGA Commissioner Mike Whan unveiled next year’s slate, which will now feature 34 events as well as a total prize purse of $63 million, for an official money boost […]

ESPN’s Opening Day plans

ESPN's Opening Day plans

ESPN announced plans to showcase seven 2016 MLB Opening Day Games during the first two days of the regular season, anchored by a Mets/Royals World Series rematch on Sunday Night Baseball on April 3 at 8:30p. In addition, Opening Day coverage will include Cardinals/Pirates at 1p and Blue Jays/Rays at 4p. The next day, the […]

espnW Marvels at its Impact25

espnW Marvels at its Impact25

espnW is teaming with Marvel Comics to create “super” takes on the 2015 “IMPACT25” list, which honors athletes and influencers who have made the biggest mark on women in sports this year. Overall, the list will feature 24 nominees, plus The espnW Woman of the Year. The alliance will see Marvel artists utilize their various […]

FOX Sports gives NASCAR coverage a tune-up.

FOX Sports gives NASCAR coverage a tune-up.

With NASCAR set to crown a champion this weekend in Miami, FOX Sports announced tune-up plans for the 2016 broadcast season. The company unveiled its full broadcaster lineup for next year, including a new Sprint Cup Series team that includes Mike Joy on play-by-play with analysts Darrell Waltrip and Jeff Gordon. Pit road will see […]

Mars is reorbiting the Super Bowl

Mars reorbits the Super Bowl

Mars punched its ticket to the Super Bowl. The candy company announced that both its Snickers and Skittles brands would be featured in new spots that will air during the Feb. 7 game on CBS. In addition, the brands will also launch the company’s first joint in-store promotion in a move to “Make Super Bowl […]

Comcast’s “No” leaves YES in the dark

Comcast’s “No” leaves YES in the dark

With negotiations ongoing, YES Network at press time looked like it was going to go dark today on Comcast systems in Connecticut, New Jersey and Pennsylvania following a standoff between the cable operator and FOX Sports, which has been negotiating on behalf of the channel in recent years. Comcast noted in a SBJ report that […]

National Women’s Hockey League lands first broadcast deal

National Women’s Hockey League lands first broadcast deal

The National Women’s Hockey League iced its first-ever broadcast deal, locking in an agreement with NESN to carry eight Boston Pride games for the remainder of the 2015-16 season. This new partnership marks the NWHL’s first broadcasting agreement during the league’s inaugural season. Game broadcasts begin on Nov. 22 at 3p. “The broadcast value of […]

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