MLS takes a Stand

MLS orders a house wine (Facebook)

Just ahead of the new 2016 MLS season, the league unveiled its new marketing initiative, dubbed “Stand as One.” The campaign will be rolled out throughout the season, serving up creative elements including TV spots, in-venue visibility and social media content. The tagline and creative was produced by The Brooklyn Brothers marketing agency and MLS’ […]

NASCAR is all aTwitter

NASCAR is all aTwitter

NASCAR continues to forge new platform partnerships ahead of the Daytona 500, announcing a partnership with Twitter in a move to boost the #DAYTONA500 conversation. Plans to promote Daytona 500 weekend include a new Twitter emoji, Vine and Periscope content from Daytona International Speedway and the first-ever Hashtag 500, a Twitter race among fans that […]

Nielsen reflects on 2015 numbers

Nielsen reflects on 2015 numbers (Nielsen)

Following a year of sports that saw new partnerships, viewership milestones, and an influx of new technology and data, Nielsen released its State of the Media: 2015 Year in Sports Media Report as the newest chapter dissecting the evolution of the industry. The year saw over 127,000 hours of sports programming available on broadcast and […]

NBA All-Star finishes pumped

NBA All-Star Game feels the draft

Turner’s coverage of the 2016 NBA All-Star Game presented by Kia on TNT and TBS handed the company with 7.6 million total viewers, for a markup of 6% over the 2015 game, according to Nielsen Fast Nationals. Ranking as the most-viewed program of the night in primetime across all of cable television, based on metered […]

Yahoo hooks the PGA TOUR

Yahoo hooks the PGA TOUR

The PGA TOUR hooked up another tech partnership, announcing a deal with Yahoo to offer fans free, live, and on-demand video content from its tournaments to fans around the world, sans cable subscription or authentication The deal began yesterday with the AT&T Pebble Beach Pro-Am with viewers able to stream Featured Holes coverage from PGA […]

UFC finds its Glory days

UFC finds its Glory days. (Facebook)

UFC Fight Pass will now serve as the home of the GLORY SuperFight Series and Eddie Bravo Invitational events thanks to a new deal announced yesterday. The deal launches with GLORY SuperFight Series Chicago on Feb. 26 with a five-fight event headlined by Joe Schilling/Mike Lemaire. Meanwhile, EBI will be offered for customers starting in […]

A new architect for the WNBA

A new architect for the WNBA

The WNBA has a new chief with the league tapping the services of Lisa Borders as its new President. Borders most recently served as Chair of The Coca-Cola Foundation and Vice President, Global Community Affairs at The Coca-Cola Company and, starting March 21, will oversee the league as it heads into its 20th season on […]

FOX Sports drafts the Simpsons for Daytona

FOX Sports drafts the Simpsons for Daytona

FOX staple The Simpsons is anchoring the newest promo blitz for FOX Sports. The company released Homer, Marge, Bart, Lisa and Maggie racing fellow Springfield residents on the way to Daytona International Speedway as marketing support for the channel’s upcoming coverage of the Daytona 500 on Feb. 21. “Being able to tap into such a […]

NASCAR’s Charter deal

NASCAR renews SiriusXM subscription

NASCAR detailed its Charter system plans, courtesy of a nine-year agreement with Sprint Cup Series team owners, which an eye to bolster participation, governance and economics to a move to “promote a more predictable, sustainable and valuable team business model.” Overall, 36 teams will be given the charters that guarantee entry into the field of […]

NBA rookies activate

The NBA harnesses its honors

With NBA All-Star on the cusp of tipoff, the league unveiled its partner activations for the festivities, with over 25 partners on deck. Among rookies activating for the first time will be Mountain Dew, which is serving as presenting partner of both the All-Star Celebrity Game and the NBA All-Star DJ Platform and will debut […]