ESPN gives new deal to anchor Kenny Mayne

ESPN plots the direct route

Good news for Kenny Mayne fans. Mayne has signed a new multi-year deal to stay with ESPN in the role he’s done best over the years: anchoring SportsCenter. Mayne will continue as a guest anchor on the 1 a.m. ET edition of SportsCenter from Los Angeles hosted by Neil Evertt and Stan Verett. As part […]

Notre Dame-Stanford scores for Fox

FOX gives VR treatment to Dame game

Fox posted big TV numbers Saturday night as its telecast of Stanford’s thrilling 38-26 win over Notre Dame went right down to the wire. The game drew a 4.7 overnight rating. That was the network’s highest overnight ever for a regular season college football game and its best since drawing a 4.0 overnight for Oregon-Michigan […]

NBA Extends Bud

NBA Extends Bud

The NBA reaffirmed its relationship with one of the sports world’s biggest spenders by announcing a four-year extension of its marketing partnership with Anheuser-Busch Tuesday. For the first time, the NBA and A-B will produce an original, digital content series that will appear on NBA and A-B-owned properties over the current 2015/2016 season. Under terms […]

Brock Boosts Ratings

Brock Boosts Ratings

With Brock Osweiler making his first home career start for a banged-up Peyton Manning, NBC Sports’ broadcast of the Denver Broncos’ 30-24 overtime win over Tom Brady and the previously undefeated New England Patriots averaged 25.2 million viewers on “Sunday Night Football.” That’s up 13% from last season’s Week 12 game between the Dallas Cowboys […]

Rachel Nichols is back in Bristol

Rachel Nichols' new game (Facebook)

Rachel Nichols is heading back to ESPN, this time with her own program in hand, in a story first broken by Vanity Fair’s Jim Miller. Nichols, who had been at Turner Sports/CNN, will also serve as an anchor and reporter in her return to the company. Meanwhile, SI reports that she is expected to “anchor […]

CBS Sports gets an eye lift

CBS planning 24/7 streaming sports service

CBS Sports got a new look, shedding its 35-year old logo in a move designed to hold true to the “Network’s tradition while giving it an updated sleeker, more modern design.” In addition, the company is launching a new on-air graphics package to compliment the change. The new logo and graphics will debut as part […]

Schefter’s big break

Schefter's big break

Proving that breaking news can still draw more eyes than opinion and boasting a 4.4 million followers on Twitter, ESPN NFL Insider Adam Schefter’s six-year run at the company has earned him titles that include “the most influential New Yorker on Twitter” (per PeerIndex), and landed him recent spots on commercials for Domino’s and California […]

Pepsi’s big reveal

Pepsi's big reveal

The NFL announced that the Pepsi Super Bowl 50 Halftime Show on CBS will continue the league’s On the Fifty campaign, “honoring the past, recognizing the present and looking ahead to the next 50 years.” One of this year’s performers will be revealed on Thursday during the Green Bay/Detroit game on CBS and NFL Network. […]

PBC punches a new deal with FOX

PBC punches a new deal with FOX

FOX Sports is ringing in the New Year via a deeper media rights deal with Premier Boxing Champions that will now see multiple primetime Saturday evening bouts on the FOX broadcast network and FOX Deportes in 2016 in addition to its cards on FS1. PBC on FOX debuts Jan. 23 with a two-hour show that […]

Comcast’s Facebook play

Comcast's Facebook play

Facebook released a study on what happened when the Comcast SportsNet family of networks coordinated a posting strategy for on-air talent and sports journalists augmented by the CSN Facebook pages and broadcasts. The journalist-focused strategy was activated in several markets around their MLB coverage from Opening Day through MLB All-Star break in July by utilizing […]