Wrestlemania’s candy crunch

WrestleMania's candy crunch

WrestleMania 32 is serving up Snickers as its exclusive presenting partner of this year on April 3 from AT&T Stadium in Dallas. The sponsorship will be highlighted by a series of custom content integrations within the WWE Network telecast as well as promotional activity at WrestleMania Axxess and integrations on Monday Night Raw and SmackDown […]

Bellator battle sets heavyweight mark

Bellator battle sets heavyweight mark (Facebook)

Spike TV’s Bellator 149 battle set all-time highs for the promotion, with the Friday card delivering an average of 2 million viewers to the 3-hour fight card and Kimbo Slice’s three-round brawl with Dada 5000 averaging 2.5 million viewers, according to the network. That easily tops the previous record for the network, which saw the […]

Which ads scored at Daytona?

Which ads scored at Daytona?

With Daytona wrapped up, iSpot.tv unveiled its top ads from the race based on digital engagement, naming AT&T’s “BOGO: Hang Out” as the top spot from the broadcast with 29.25% SOV. Rounding out the top five were Diet Dr. Pepper’s “Lil’ Sweet: Playhouse,” Target’s “Sweet Ride,” Nationwide’s “Impersonal,” and Diet Dr. Pepper’s “Lil’ Sweet: Laundry.” […]

NFL Network’s Combine lift

NFL Network’s Combine lift

Just weeks after the Super Bowl, it’s time for data to come out to play, opening the books on the season to come. NFL Network launches coverage of the NFL Combine starting Wednesday in its annual celebration of the athlete measurables and statistics used to dissect the potential of those players and, subsequently, the teams […]

Toyota’s big Daytona day

FOX Sports runs digital 500

FOX Sports and Toyota unveiled a new partnership that began at the Daytona 500 yesterday, with the auto brand sponsoring multiple FOX Sports/FOX Lab production initiatives, including efforts in virtual reality and 360-degree video such as the NextVR feed of the race. “At Toyota, we know NASCAR fans live for heart-pounding action of the sport,” […]

MLBAM plays the field

NBC RSNs play ball (Facebook)

MLBAM is beefing up to enter a new weight class as a sports behemoth. The company is looking to snatch media rights to more sports properties for a new service as it looks toward the future. Bob Bowman, President and CEO of MLB Advanced Media, told the crowd at the Code/Media conference that the company […]

FOX Sports cooks up new Daytona promotion

FOX Sports cooks up new Daytona promotion

Just in time for Daytona, FOX Sports is cooking up a new promotion with Meredith Corporation and Allrecipes.com to launch a food-focused social community dedicated to NASCAR fans. The page launches this weekend timed with Sunday’s Daytona 500 and offers “new and exciting content, along with recipes, videos and entertaining tips to NASCAR fans by […]

FOX Sports goes all-in on virtual

FOX Sports goes all-in on virtual

Gear up for the newest wave of virtual reality content. FOX Sports locked in a five-year deal with NextVR to broadcast live sports in virtual reality, marking the first type of agreement of this nature, which will include Sunday’s coverage of the Daytona 500 on FOX at 1p. According to the announcement, “the immersive, high-definition […]

Bill Simmons brings in a Ringer

Simmons brings in a Ringer

We have liftoff for Bill Simmons’ new website, with the former ESPN face unveiling TheRinger.com to serve as his new home for written material via Twitter. CNN writes that Simmons will initially launch an email newsletter in mid-March before the site debuts in late spring or early summer. New hires will include former Grantland names […]

MLS takes a Stand

MLS orders a house wine (Facebook)

Just ahead of the new 2016 MLS season, the league unveiled its new marketing initiative, dubbed “Stand as One.” The campaign will be rolled out throughout the season, serving up creative elements including TV spots, in-venue visibility and social media content. The tagline and creative was produced by The Brooklyn Brothers marketing agency and MLS’ […]