SNY’s decade of diligence

SNY’s decade of diligence

Ten years ago, with the backing of the New York Mets, Time Warner and Comcast, SNY flipped the switch to enter New York’s channel wars, angling to establish itself amid the passionate sports fray of a city divided in its loyalties. Now, the channel is coming off of a 2015 viewership surge, complete with partnerships […]

March Madness game lineup

March Madness poised for another record haul (Facebook)

March Madness programming notes: · The NCAA Men’s Basketball Championship is live with action beginning tomorrow as the First Four tips off on truTV at 6:40p with Florida Gulf Coast/Fairleigh Dickinson at 6:40p, followed by Vanderbilt/Wichita State at 9:10p. Wednesday’s games will feature Holy Cross/Southern at 6:40p, with Michigan/Tulsa at 9:10p. · The first round […]

Yahoo’s icy destination

NHL All-Star Game returns to broadcast (Facebook)

Yahoo continues to expand its sports offerings, locking in a partnership with the NHL to deliver free, live games to fans, in addition to on-demand, premium content. Through the deal, fans will be able to watch out-of-market hockey games on the platform sans cable subscription or authentication. The alliance will now see Yahoo Sports serve […]

Turner is feeling chatty

Turner is feeling chatty

Turner Sports is teaming with Snapchat via a multi-year content deal that leverages Snapchat’s Live Story product with the goal of “enhancing fans’ storytelling and viewing experiences through Snapchat’s coverage of major sporting events, including year-round NCAA Championships.” The partnership debuts during the NCAA Tournament. Snapchatters will have access to a variety of official brand […]

DIRECTV shoots 4K at Augusta

DIRECTV shoots 4K at Augusta (Facebook)

AT&T will tee off on its first-ever live 4K Ultra High Definition broadcast stateside with The Masters next month on DIRECTV. The event will run on the new DIRECTV 4K Channel and allow viewers – with compatible 4K UHD equipment – to watch coverage of Amen Corner for all four rounds of Tournament play starting […]

YES Network brings the heat

YES Network brings the heat (YES Network)

YES Network is staging a marketing volley against Comcast ahead of the hew Yankees season. The TV network launched an ad campaign encouraging viewers to switch from the cable company after Comcast dropped the channel during a contract dispute. Ads began running yesterday in a move to pressure Comcast to restore the channel to its […]

TV’s Tournament tactics

TV’s Tournament tactics

CBS Sports and Turner Sports unveiled their gameplan for all 67 games from the 2016 NCAA Division I Men’s Basketball Championship with carriage once again spanning TBS, CBS, TNT and truTV while TBS takes on the National Championship for the first time on April 4 with pre-game at 7p. Turner Sports and CBS Sports will […]

Braves/Marlins get Bragg-ing rights

Braves/Marlins get Bragging rights

MLB announced that the Atlanta Braves and the Miami Marlins will play a “first-of-its-kind” regular season game designed to honor the nation’s servicemen and servicewomen at Fort Bragg in North Carolina on July 3. The game will air nationally on ESPN’s Sunday Night Baseball and ESPN Radio at 8p. Following the game, the ballpark will […]

CBS/Turner plot a Madness epidemic

CBS/Turner plot a Madness epidemic

CBS Sports and Turner Sports announced that this year’s edition of NCAA March Madness Live will serve its most platforms ever covering the Men’s Basketball Championship. The app is developed in partnership with the NCAA and will be offered across 12 platforms including Amazon Fire TV, Apple TV, Roku players and Roku TV models. This […]

Big East gets the VR treatment

FOX Sports heats up hoops lineup

FOX Sports and NextVR are taking their partnership to the Big East Men’s Basketball Tournament, announcing that the event’s quarterfinal, semifinal and championship games will be broadcast in virtual reality from Madison Square Garden starting March 10. The announcement marks the first time a college basketball tournament will be broadcast live to a global audience […]