Activision brings in a new player

MLG's new player

After luring MLG co-founder Mike Sepso to Activision Blizzard, the company is now reportedly plotting a reunion, acquiring the eSports giant Major League Gaming for $46 million, according to eSports Observer. The move follows Activision Blizzard’s launch of a new eSports unit in October.

Rose explains why Curry more approachable than previous NBA stars

Rose explains why Curry more approachable than previous NBA stars

Steph Curry of the NBA Champion Golden State Warriors is the new face of the NBA, succeeding LeBron James of the Cleveland Cavaliers. He’s the reigning MVP fans come early for, to watch his pregame dribbling routines and shoot-around. But what makes Curry so popular? His everyman quality, said ESPN analyst Jalen Rose during a […]

Visa unveils ‘Big Gronkowski’ spot with Rob, Dan Gronkowski

Visa unveils ‘Big Gronkowski’ spot with Rob, Dan Gronkowski

Visa Checkout unveiled a funny new TV commercial starring everybody’s favorite party boy: tight end Rob Gronkowski of the New England Patriots. It’s a typical spot featuring a sports star being mobbed by adoring fans and applauded at restaurants. However, the person wearing the jersey is actually Rob’s brother, Dan Gronkowski. Turns out Dan bought […]

Fox Sports promotes John Smoltz to lead MLB analyst

Fox Sports promotes John Smoltz to lead MLB analyst

Fox Sports surprised the sports media world by breaking up its three-person Major League Baseball broadcast booth and naming John Smoltz lead game analyst for the 2016 season. The former World Series champion and Cy Young winner will team with lead play-by-play announcer Joe Buck, according to John Entz, President of Production and Executive Producer […]

Madison Square Garden signs Dunkin’ Donuts as sponsor of Knicks, Rangers, Liberty

Madison Square Garden signs Dunkin’ Donuts as sponsor of Knicks, Rangers, Liberty

Madison Square Garden has signed Dunkin’ Donuts as the official Coffee, Baked Goods and Breakfast Sandwich of the NBA’s New York Knicks, the NHL’s New York Rangers, the WNBA’s New York Liberty and MSG. The partnership was christened Tuesday as Dunkin’ Donuts stands opened through the World’s Most Famous Arena. “Dunkin’ Donuts is an iconic […]

Blatter blames U.S. for his eight-year suspension

FIFA president Sepp Blatter blames U.S. for his eight-year suspension

The world of FIFA and its corporate sponsors took another rough hit as longtime president Sepp Blatter and UEFA president Michael Platini were barred from the sport for eight years by the FIFA Ethics Committee on Monday in Zurich, Switzerland. The ruling prevents the duo from taking part in any soccer-related activities for the next […]

espnW teams with Girls in Tech

espnW teams with Girls in Tech

espnW is teaming with Girls in Tech to create a “Super Football Hackathon” weekend from Jan. 15-17 in San Francisco. Apps created during the hackathon will launch three weeks prior to Super Bowl 50 on Feb. 7, 2016. “The hackathon will be an opportunity to demonstrate the innovation and inspiration that occur when women unite […]

Fox to air Strahan-JPP interview on Fox NFL Sunday

Fox to air Strahan-JPP interview on Fox NFL Sunday

And in a Cynopsis Sports exclusive, Fox Sports has cooked up a surprise for viewers. Michael Strahan of Fox NFL Sunday taped an interview with Giants defensive end Jason Pierre-Paul on Thursday. During the interview, JPP discussed the 4th of July fireworks accident that caused the amputation of his right index finger and damaged his […]

Bud Light makeover

Bud Light makeover

Get ready for the first new Bud Light look in eight years. The beer brand unveiled plans for a makeover that will include a reimagined Bud Light logo as well as new primary and secondary packaging. Look for the return of the vintage “AB” crest, which has been MIA since 2001. The new packaging debuts […]

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