eSports’ success launches WESA

eSports' success launches WESA (Facebook)

Competitive gaming is getting a governing body with the formation of the World Esports Association, created with the backing of eSports teams and ESL. WESA is designed to serve as “an open and inclusive organization that will further professionalize eSports by introducing elements of player representation, standardized regulations, and revenue sharing for teams” and offer […]

NFL goes back to the YouTube playbook

The NFL goes deep in new LatAm deal

The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now offer an expanded amount of content, including, for the first time, some of the league’s best games ever […]

NBC orders another cycle of the Amgen Tour

AEG's experiential education (Facebook)

Speaking of renewals, NBC Sports Group and AEG inked a three-year media rights renewal for the Amgen Tour of California, America’s largest cycling race. The multi-year partnership runs through 2019 and sees NBC Sports Group retain domestic media rights on all platforms, serving up to 16 hours of live race coverage on NBC and NBCSN. […]

UFC’s big decision

UFC’s Fight Week Card

Are they or aren’t they? The potential for UFC to hit the open market has bubbled for years, heating up in recent weeks and capped by ESPN’s report that the company was officially for sale with four companies believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and […]

Sports Emmys spread the love

Sports Emmys spread the love (ATAS)

The 37th Annual Sports Emmy Awards saw wins for the likes of NBC’s Bob Costas and Doc Emrick, TBS’ Bill Raftery, CBS’ Verne Lundquist and Fox Sports’ Ken Rosenthal and Katie Nolan in their categories with Costas taking home “Outstanding Sports Personality-Studio Host” while Emrick won for play by play and Raftery took one for […]

CONCACAF wants SUM

Verizon dials up CONCACAF rights (Facebook)

The Confederation of North, Central America and Caribbean Association Football is turning to Soccer United Marketing to market and service the Confederation’s worldwide sponsorship rights through the end of 2021 following a Request for Proposal process conducted. The commercial arm of MLS will now represent national team championships, including the CONCACAF Gold Cup and the […]

Twitch gets to Dew drones

Twitch opts to Dew drones (Facebook)

eSports stalwart Twitch is adding a new twist to its collection of gaming and other videos. Mountain Dew is unveiled a global partnership with DR1 Racing that will stream on the platform for a new drone racing series that marks the first branded partnership and national broadcast for the fledgling sport. The DR1 Invitational presented […]

Mike Tirico/Sean McDonough move in

Mike Tirico/Sean McDonough move in

With Mike Tirico off to NBC, ESPN filled the void on Monday Night Football by naming Sean McDonough as the new play-by-play voice for the franchise where he will join Jon Gruden and reporter Lisa Salters for the new NFL season. McDonough has worked with the likes of college football, college basketball and Major League […]

Platini heads out

Platini heads out

It’s the end of the road for Michel Platini at UEFA, where he will resign as UEFA president after failing to overturn his ban at the Court of Arbitration for Sport, according to the AP. The court cut his ban from the sport from six to four years, prompting Platini to dub the verdict a […]

Breaking down Penn Mutual’s attraction to rugby

Breaking down Penn Mutual’s attraction to rugby

Saturday’s upset of California over BYU at the Penn Mutual Varsity Cup marked the latest activation from the insurance brand, with the Penn Mutual Collegiate Rugby Championship now on deck on June 4-5 in Philadelphia. The company has gone all-in on the growing sport, with the results seeing the brand become synonymous with rugby stateside […]

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