NBC’s Royal decree

NBC's Royal decree (Facebook)

NBC Sports Group is adding another contender to the field, announcing a multi-year agreement for exclusive US media rights to the Royal Ascot in England in 2017. The prestigious horse racing meet will see NBCSN offer live coverage of the mid-June event from Tuesday-Saturday for at least 3.5 hours each day starting at 8:30a. The […]

NFL repays patriotism

NFL repays patriotism (Facebook)

The NFL is giving back $723,724 following an internal audit of payments made to the league for sponsored military tributes. NFL Commissioner Roger Goodell sent a letter to Senators Jeff Flake and John McCain describing how the league conducted an audited review of 100 marketing agreements from 2012 to 2015 by accounting firm Deloitte & […]

Kobe takes on the Copa

Kobe takes on the Copa

FOX Sports is tapping the services of Kobe Bryant to promote the upcoming 2016 Copa American Centenario, announcing a partnership with the newly-retired Laker. The partnership includes a 30-second spot featuring Bryant explaining the significance of the tournament that will debut on FOX tomorrow during the FA Cup Final and will air across FOX channels […]

ESPN steps up again for Special Olympics

Special Olympics sees green with Go

ESPN and Special Olympics are beefing up their partnership, announcing two new agreements: a new, three-year global programming agreement and an extension, and expansion, of ESPN’s Global Presenting Sponsorship of Special Olympics Unified Sports. The deal will see ESPN maintain its slot as an Official Broadcaster of the 2017 Special Olympics World Winter Games in […]

Ohno, White added to NBC’s Rio team

NBC Olympics continues talent surge

Elsewhere on the talent front, NBC Sports is bringing in Apolo Ohno and Tanith White to serve as reporters for NBC’s coverage of the 2016 Rio Olympic Games. The pair will report from various venues and locations throughout the Games, and will contribute to features the include The Olympic Zone. Ohno serves as a short […]

ESPN looks to Connect

ESPN seeks to Connect

ESPN’s turn at this year’s upfronts, anchored by the tagline “ESPN @ The Speed of Live,” saw the company play up the live-event elements and announce that its channels will begin counting out of home viewers to it ratings. “We’re excited about the idea we’re going to measure our whole audience,” ESPN President John Skipper […]

NBA seeks Playmakers

NBA All-Star Game feels the draft

The NBA is partnering with BroadbandTV to launch NBA Playmakers, described as “a groundbreaking community for video creators focused on basketball and basketball culture.” The millennial video network will allow the creator community and NBA fans the chance to produce basketball-related content and share it across the NBA Playmakers network, spanning YouTube, the NBA’s digital […]

beIN Sports serves up the WTA

beIN Sports serves up the WTA (Facebook)

The WTA locked in a five-year deal that spans multiple territories with beIN Media Group, handing the company rights to all WTA tournaments, including 21 Premier events in over 30 territories, including the US, Spain, Australia and pan-regionally throughout the Middle East and North Africa. The deal launches in 2017 and covers all live matches, […]

USA Swimming fishes with Dory

USA Swimming fishes with Dory (Facebook)

USA Swimming is taking the “Finding Nemo” mantra to “Just keep swimming” to heart, announcing a partnership with “Nemo” sequel “Finding Dory,” Disney and Pixar to encourage families around the country to find Dory and to find a swim team through the SwinToday program. The first phase of the campaign will see 10 industry partners […]

AEG’s experiential education

AEG's experiential education (Facebook)

With the 2016 Amgen Tour of California underway, last week’s announcement that NBC Sports Group and AEG locked in a three-year media rights extension for America’s largest cycling race proved to be another boon for the competition. .The deal will serve up live coverage of the tour across NBC, NBCSN and NBC Sports Live Extra […]