With Bud Light releasing the third offering of its “Dilly Dilly” Super Bowl Trilogy in “Bud Knight,” the brand laid out its numbers for the campaign. Overall, they report that there are now an average of 1.1 million searches of “Dilly Dilly” on Google per month and that Dilly Dilly has been mentioned over half […]
TNF has a new home
Thursday Night Football has a new home after the NFL and FOX Sports announced that the franchise would shift from CBS/NBC to FOX, courtesy of a five-year deal valued at $3.3 billion. The change will begin next season and hand FOX with 11 games between weeks 4-15, excluding Thanksgiving night. Contests will be simulcast on […]
YouTube orders a Club
YouTube is entering new territory, locking in an exclusive rights deal to games for the Los Angeles Football Club. As part of the innovative arrangement, YouTube TV will also receive naming rights on jerseys for the team, which makes its MLS debut in March. Overall, around 18 LAFC games will be exclusively carried on their […]
NBC’s social construct
NBC Sports’ social run during Super Bowl week will see the company’s most comprehensive consumer engagement campaign ever to promote the network’s coverage of Super Bowl LII on Sunday. The company is teaming up with digital show Hot Ones, featuring Denver Broncos linebacker Von Miller, a special Super Bowl edition of Buzzfeed’s Worth It and […]
Hershey’s drops gymnastics deal
The Hershey Company has joined the sponsor exodus from USA Gymnastics, according to multiple reports, following the Larry Nassar sexual abuse scandal. The company confirmed that it did not renew a two-year agreement to be the team’s exclusive confectionary sponsor, stating, “The decision was made not to renew. We continue to be a proud supporter […]
NBC expands Paralympic Winter Games profile
NBC Olympics is beefing up its coverage of the Paralympic Winter Games, announcing plans PyeongChang this March that will include 94 hours on television, nearly doubling the time spent on Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and […]
Michelob taps Pratt for Super chat
Michelob ULTRA’s Super Bowl plans will include Chris Pratt, as the brand unveiled a new 30-second Super Bowl commercial starring the actor titled “The Perfect Fit.” The spot spotlights Pratt’s preparation for his first ever TV commercial. Michelob ULTRA will than air a second spot – “I Like Beer” – in this year’s game as […]
NBC dreams big with Super Bowl/Olympics combo
As Super Bowl week opens to showcase the pageantry of the intersection between sports, media and brands, NBCU is injecting new levels of promotion into what will almost certainly turn out to be two of the most-watched events in television history next week with the Super Bowl on Sunday and then the start of the […]
Hill’s new trek
Jemele Hill announced plans to depart SC6 with Michael and Jemele in a move to take on new duties with ESPN that include being a writer for The Undefeated and an on-air commentator. Michael Smith will continue as host of SportsCenter. The pair will anchor their final SC6 together on Friday, Feb. 2. “There is […]
Vince McMahon brings back football’s X-factor
The XFL is back, with WWE Chairman and CEO Vince McMahon announcing plans to bring back the defunct football league with plans to launch in 2020 with eight teams and 40-man active rosters playing across a 10-week regular season schedule. In its second go-around, the league will feature “a fan-centric, innovative experience, including shorter, fast-paced […]
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