US Soccer’s new look

US Soccer's new look

The US Soccer Federation is sporting a new crest, updating the logo for the first time in more than two decades. The overhaul was revealed via a US Soccer social media campaign on Monday, replacing the shield that had served as a staple of national team kits since 1995, replacing the blue stripes and white […]

Aresco’s All-American strategy

Aresco's All-American Strategy

With March Madness set to once again swarm the country, American Athletic Conference Commissioner Mike Aresco continues to plan big as the conference plots its course in college football and basketball. While recent years have seen the injection of cost of attendance stipends, continued uncertainty over conference expansion and a line drawn between the so-called […]

FIFA’s new captain

FIFA's new captain

FIFA launched its new era on Friday, approving reforms and electing Gianni Infantino as the President of the organization thanks to balloting at the Extraordinary FIFA Congress held in Zurich. Infantino was elected as the ninth FIFA President after the second ballot with 115 of 207 total votes. Reforms were confirmed, affecting FIFA’s governance structure, […]

FIFA set for political tournament

FIFA trial names nets

With FIFA set to hold balloting today in a move to frame its future with a new president, the organization announced that and FIFA’s YouTube channel will stream the much-anticipated Extraordinary FIFA Congress list from Zurich this morning starting at 2a with coverage of the entire Congress as well as the press conference following […]

Madness opens with a deuce

Madness opens with a deuce

The doors to March Madness just got a little larger, as CBS Sports and Turner Sports announced that The NCAA Basketball Championship Selection Show, featuring the first-time announcement of the pairings for this year’s championship would expand to two hours and now run on CBS at 5:30p on March 13. The supersized edition will serve […]

Sports Illustrated’s continental drift

Sports Illustrated’s continental drift

Sports Illustrated is gearing up for a major international play, announcing that it had locked in a partnership with ASN Ltd. to develop a Sports Illustrated sports broadcasting and digital network that spans Asia. The new alliance will rebrand the Hong Kong-based, Pan-Asian ASN and ASN2 pay TV sports channels in the spring, along with […]

Hockey Day delivers heat

Hockey Day delivers heat (Facebook)

NBC Sports Group saw Sunday’s Hockey Day In America tripleheader averaged more than 1.2 million viewers across NBC and NBCSN, rising 21% over year-ago coverage, according to Nielsen. NBC’s Blackhawks/Wild matchup handed the channel with a 1.13 HH rating with an average of 1.86 million viewers to become the second-most watched Hockey Day In America […]

Under Armour’s Jomo jam

Under Armour’s Jomo jam

Under Armour is gearing up for the Olympics with the release of the next step of its Rule Yourself global marketing campaign. Releasing new content for the initiative, the promotion features a mantra of JOMO (the joy of missing out) with the tagline “It’s What You Do in the Dark That Puts You in the […]

Wrestlemania’s candy crunch

WrestleMania's candy crunch

WrestleMania 32 is serving up Snickers as its exclusive presenting partner of this year on April 3 from AT&T Stadium in Dallas. The sponsorship will be highlighted by a series of custom content integrations within the WWE Network telecast as well as promotional activity at WrestleMania Axxess and integrations on Monday Night Raw and SmackDown […]

Bellator battle sets heavyweight mark

Bellator battle sets heavyweight mark (Facebook)

Spike TV’s Bellator 149 battle set all-time highs for the promotion, with the Friday card delivering an average of 2 million viewers to the 3-hour fight card and Kimbo Slice’s three-round brawl with Dada 5000 averaging 2.5 million viewers, according to the network. That easily tops the previous record for the network, which saw the […]