Braves/Marlins get Bragg-ing rights

Braves/Marlins get Bragging rights

MLB announced that the Atlanta Braves and the Miami Marlins will play a “first-of-its-kind” regular season game designed to honor the nation’s servicemen and servicewomen at Fort Bragg in North Carolina on July 3. The game will air nationally on ESPN’s Sunday Night Baseball and ESPN Radio at 8p. Following the game, the ballpark will […]

CBS/Turner plot a Madness epidemic

CBS/Turner plot a Madness epidemic

CBS Sports and Turner Sports announced that this year’s edition of NCAA March Madness Live will serve its most platforms ever covering the Men’s Basketball Championship. The app is developed in partnership with the NCAA and will be offered across 12 platforms including Amazon Fire TV, Apple TV, Roku players and Roku TV models. This […]

Big East gets the VR treatment

FOX Sports heats up hoops lineup

FOX Sports and NextVR are taking their partnership to the Big East Men’s Basketball Tournament, announcing that the event’s quarterfinal, semifinal and championship games will be broadcast in virtual reality from Madison Square Garden starting March 10. The announcement marks the first time a college basketball tournament will be broadcast live to a global audience […]

Chris Schlosser breaks down the MLS system

MLS orders a house wine (Facebook)

With one year completed in its new media deals, Major League Soccer opened the doors this weekend to a new season with the hopes of growing recent audience momentum across its platforms. Bolstered by 2015 viewership upticks across ESPN, UniMas and FOX Sports, the league is now expanding is digital assets, which also spiked last […]

Tennis loses an icon

Tennis loses an icon (Facebook)

RIP to the great Arthur “Bud” Collins, whose work covering tennis for decades included the likes of NBC, Tennis Channel, PBS, CBS, and ESPN, who died at 86. The historian and icon of the sport authored a number of books, including “Bud Collins’ Tennis Encyclopedia,” and last fall the USTA named its Grand Slam tournament’s […]

ELeague names its Generals

ELeague names its Generals (Facebook)

Turner Sports and WME | IMG have their faces to the upcoming launch of ELeague. The eSports competition will see Min-Sik Ko serve as Commissioner of the organization while Christina Alejandre becomes Vice President and General Manager. The pair will lead the development and strategy of the league, which debuts in May. Specifically, Alejandre will […]

Microsoft feels the Madness

ESPN goes for the Champ Week sweep

Microsoft is once again partnering with the NCAA in a deal that will see Bing create the NCAA March Madness bracket experience. The initiative will see Bing Predicts’ intelligent machine learning technology analyze social signals and use NCAA statistical data to help fans build “a smarter bracket,” offering intelligent match-up predictions, analysis and additional features. […]

ESPN eyes UEFA marathon

FOX updates UEFA's Facebook status

The UEFA European Football Championship 2016 will see ESPN serve up more than 230 live hours of coverage starting June 10 and running through July 10 across 10 cities in France. The flagship network is on deck to offer 40 matches, including the opening and title contests, while ESPN2 delivers 11. Meanwhile, ESPN Deportes will […]

adidas debuts World Cup of Hockey lineup

adidas debuts World Cup of Hockey lineup

The NHL, NHLPA and adidas revealed World Cup of Hockey 2016 uniforms for the eight teams playing in the tournament, which will be available for purchase beginning in August. According to the release, the uniforms are made with adidas’ adizero technology while blending three lightweight fabrics, and “reduces weight, adds flexibility and improves overall movement, […]

ESPN remains in the Darke

ESPN remains in the Darke (Facebook)

ESPN soccer staple Ian Darke will remain a fixture for the organization into the next decade. Darke inked a multi-year deal that runs through 2020 to stay with the company as its lead play-by-play commentator for soccer where he will continue as ESPN’s primary voice for U.S. Men’s and Women’s National Teams’ matches, including FIFA […]