Tennis Channel goes deep down under

Tennis Channel goes deep down under

Tennis Channel is extending its Australian tour, announcing a multi-year rights deal with Tennis Australia that will include all domestic media rights to five annual events leading up to the first Grand Slam of the year, along with access to historical matches from the Australian Open library and ongoing collaboration on original programs. Included in […]

MLB makes a last-minute switch

MLB sees ad revenues climb

Major League Baseball settled its blackout-driven antitrust lawsuit just ahead of its date in a Manhattan federal court, announcing a deal with fans that will allow them access to pay less to stream games from their favorite team. The proposed agreement would see the league offer its MLB.TV streaming package for $84.99 per year for […]

NBA cultivates Chinese New Year

The NBA harnesses its honors

The NBA is once again going all-in for the Chinese New Year, Feb. 3-21 slating a slate of promotion around the festivities. Included in the marketing is a new NBA Chinese New Year television spot, entitled “Dining Table,” featuring Stephen Curry, James Harden and Jeremy Lin sharing a Chinese New Year reunion meal with a […]

Learfield Sports drafts a ringer

Learfield Sports drafts a ringer (Facebook)

On the day of the College Football Playoff Championship game, Learfield Sports, which happened to have both Clemson and Alabama as clients, also added a key, new face to its umbrella, announcing that Keisha Taylor would be coming aboard as Senior VP -Integrated Marketing for the company, which now boasts 120+ collegiate programs in its […]

NFL heavyweights deliver big weekend numbers

Amazon gets NFL inventory  (Facebook)

CBS saw gains with the weekend’s NFL Playoff action, with Sunday’s Steelers/Broncos game reeling in a 26.2/44 to become the highest-rated Sunday AFC Divisional Playoff game in 21 years on any network in the metered markets. Nielsen numbers also topped last year equitable game by 3%. The matchup was seen by an average of 43 […]

NBC’s Olympic ad dash hits overdrive

NBC/Yahoo double down on Rio

NBCU is looking to best its Olympics high-mark set by the 2012 Summer Games, with Seth Winter, EVP of Sales and Sales Marketing at NBC Sports Group, stating that the company is on pace to break the $1 billion in ad revenue for this summer’s festivities. The company is reportedly asking for over $1 million […]

Beadle broadens bonds

espnW makes History

ESPN is doubling down on Michelle Beadle, inking the SportsNation co-host to a new multi-year deal, while announcing that her show will move to ESPN starting Feb. 8 at 4p. In addition, Beadle will join ESPN senior writer Ramona Shelburne for a new national radio show entitled Beadle & Shelburne which will debut on Feb. […]

ESPN makes trades for baseball season

ESPN makes trades for baseball season

ESPN is giving an overhaul to its Sunday Night Baseball crew, announcing that the upcoming MLB season will see Dan Shulman joined by newly-named analysts Jessica Mendoza and Aaron Boon in the broadcast booth, along with returning reporter Buster Olney. They will make their debut on April 3 at 8:30 with Mets/Royals with Andy Reichwald […]

Spieth gets a refresher

Spieth gets a refresher

Jordan Spieth added another title to his resume, signing with Coca-Cola to serve an ambassador for the brand. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Spieth will promote the company’s Dasani brand as well. As an Olympic hopeful, he also will […]

ESPN’s Megacast numbers

Mark Emmert seeks pieces of eight (Facebook)

Alabama’s championship win saw ESPN’s Megacast coverage on Monday deliver an average of 26,182,000 viewers to its various networks, according to Nielsen. That is off-pace from last year’s record-shattering debut CFP Championship game, which topped 34 million, but ranks as the most-watched cable program since the 2015 game. With multiple takes on the matchup, ESPN2’s […]