Visa plays up home field advantage

Visa makes the most of its Super home field advantage

With Super Bowl 50 set for the Bay Area, Visa is leveraging its home-court advantage with a slate of activations throughout the week designed to play up its offerings as a technology company with long ties to the NFL. “Visa has been a long-time partner of the NFL, having the Super Bowl in our backyard […]

NBC Sports drafts up NASCAR slate

NASCAR finds a Playmaker

NBC Sports Group lined up its NASCAR programming plans for the 2016 season with races getting the green flag on Independence Day weekend, starting July 1 and 2 from Daytona. The company’s Sprint Cup 20-week slate will feature seven races on NBC, 12 races on NBCSN, with one race on USA Network (Aug. 7) thanks […]

NHL heats up digital play

NHL closes the door

Meanwhile, the NHL also announced a deal with the NHLPA and GoPro to extend their ties, with plans that include NHL After Dark, an 11-part series filmed and produced by GoPro that will offer hockey fans a look at what happens on the ice during after-hours training sessions. The series will be distributed on the […]

Broncos help CBS buck a 30-year record

Broncos help CBS buck a 30-year record (Facebook)

The latest round of Brady/Manning was a win for CBS Sports, as Sunday’s coverage of the AFC Championship game scored the highest rating for the AFC Championship game on any network in 30 years and was the second most-watched AFC Championship game on any network in 39 years. The matchup generated 53.3 million viewers, according […]

FOX hitches Gordon’s ride

FOX hitches Gordon’s ride

FOX Sports is revving up for the 58th running of the Daytona 500 on Feb. 21 with a rolling marketing campaign targeting the social aspect of celebrating the race with family and friends. The campaign features a “Happy Daytona Day” anthem that premiered on Sunday, while an LA “Police Chase” spot featuring company rookie Jeff […]

Leveraging Super Bowl 50 for Positive gains

Leveraging Super Bowl 50 for Positive gains

Less than two weeks out from Super Bowl 50, its host committee is asking fans to “Play Your Part,” an initiative designed to serve up a Net Positive celebration that activates fans to help the environment. Launched in collaboration with in/PACT and Citizen Group, the campaign will focus on reducing impact on climate change by […]

Bud Light seeks unity

Bud Light seeks unity

Bud Light made its Super Bowl festivities official, unveiling a new marketing campaign “with a mission to unite modern beer drinkers” that features Amy Schumer and Seth Rogen as the faces of the promotion. The campaign launched with its Super Bowl spot and will continue throughout the year under the moniker Raise One to Right […]

Facebook Sports Stadium opens for business

Facebook Sports Stadium opens for business

Facebook bulked up its role as a prominent player in the sports media space, launching its first-ever sports product, entitled Facebook Sports Stadium. The platform will look to harness its 650 million sports fans with a real-time experience that will blend comments from friends; posts and commentary from experts, including teams, leagues and journalists; live […]

Winter weather wrecks matchups

Winter weather wrecks matchups (Weather Channel/Facebook)

Winter’s whiplash is rejiggering a slate of games on the east coast as teams look to dodge the expected snowstorm about to hit the mid-Atlantic. The NHL already announced that tonight’s Ducks/Capitals game was been swapped to 5p due to the weather, while the team’s matchup with the Penguins on Sunday (which is set to […]

Rachel Nichols’ new game

Rachel Nichols' new game (Facebook)

A new chapter for Rachel Nichols will debut on Feb. 18, when she hosts a new, daily series entitled The Jump for ESPN. The program premieres at 3:30p and come from ESPN’s Los Angeles studios with regular appearances by current and former NBA players, as well as ESPN analysts, reporters and insiders. In addition to […]