The NBA’s Tweetstorm

NBA partners open new telecast slate

The NBA is doubling down on Twitter, announcing plans for an expanded content partnership that will bring original live programming and more video to the platform as well as Vine and Periscope. Details will see the league, through its NBA Digital partnership with Turner, serve up a free live stream of a new weekly NBA […]

The ACC prepares for a national grandstand

ACC leaves Carolina blue

Meanwhile, details for the long-awaited ACC Network are expected to be announced later this week, with the channel set to launch by August 2019, according to ESPN. Gearing up for launch, the ACC and ESPN agreed to a 20-year deal and rights extension through the 2035-36 academic year, while the league extended its conference grant […]

Gow goes national with SB Nation

Gow goes national with SB Nation

Gow Media is shedding the Yahoo Sport Radio label for its slate of affiliated radio station and had now locked in a deal with Vox Media to launch SB Nation Radio. The two companies will now collaborate to develop and distribute audio content, available across SB Nation’s community of over 300 digital properties, as well […]

NBC’s social soiree

NBC's social soiree

NBC Olympics is turning to some social media heavyweights ahead of the Summer Olympics, teaming with personalities that include the lifestyle, comedy, fashion, beauty, fitness, and food industries to create Olympic-related content for their followers with more than 120 million followers across Facebook, Twitter, Instagram, YouTube and Vine. The company will also hold its first-ever […]

Glenn Adamo plots post-NFL run

Glenn Adamo plots post-NFL run (Facebook)

Last month saw Glenn Adamo, VP NFL Media Operations, NFL Films & Broadcasting, end his long run with the league to launch Ivanhoe Media & Entertainment, dubbed as an independent consulting business focused on all aspects of media creation, production and delivery. The departure leaves a legacy at the league that ranges from generating over […]

NBC’s promotion on the Rise

NBC’s promotion on the Rise

NBC Olympics is tapping the talents of Katy Perry for an anthem leading up to and throughout the 2016 Rio Olympics. The song, Rise, will be featured in promotional spots across NBCUniversal platforms, with an original “Rise” cinema spot that will be seen in more than 20,000 movie theaters. The song will be used by […]

Pac-12 dives into Twitter streaming

Pac-12 dives into Twitter streaming (Facebook)

A big day for Pac-12 Networks, which announced an agreement with Twitter to serve as its premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference’s 12 universities. At least 150 games will be carried over the 2016-2017 academic year on the platform, featuring Olympic sports that include soccer, […]

MLB All-Star Game slides

FOX navigates the All-Stars (Facebook)

MLB’s All-Star Game delivered a 5.4 rating on FOX, down from last year’s 6.6 in Nielsen ratings, according to the AP. The game marks a record-low for the event, which also generated a 10 share with 8.7 million viewers. Still, the telecast marks the highest-rated program of the summer season.

NBC Sports’ Premier League plans

NBC Sports' Premier League plans (Facebook)

NBC Sports Group locked in for the first two months of the 2016-17 Premier League season, with a slate that spotlights all 60 matches beginning Aug. 13 at 7:30a on CNBC with Hull City/Leicester City. Overall, NBCUniversal outlets will offer a minimum of six games each week in the season’s first two months across NBC, […]

Coca-Cola goes gold for Rio

Coca-Cola goes gold for Rio

Coca-Cola unveiled its marketing plans leading into the Rio 2016 Olympic Games, celebrating the “gold feeling that comes from accomplishing something great, however simple, in an everyday moment.” Activations for #ThatsGold include: a global TV and print campaign; Coca-Cola torchbearers; a #ThatsGold experience at Olympic Park; global influencers; and a group of five Team USA […]