NBC’s Olympic numbers

NBC's Olympic numbers (Leslie Jones Twitter account)

NBC Olympics reports that its Sunday coverage of the Rio Olympics averaged 29.8 million viewers to top Friday’s Opening Ceremony by 12%, according to Nielsen fast nationals. Including NBCSN and Bravo, NBC Olympics’ television coverage averaged 34.0 million viewers from 8-11p while programming throughout the day was watched by 93.2 million viewers (31.4% of US […]

IOC cozies up to Facebook/Instagram

IOC cozies up to Facebook/Instagram

Facebook and Instagram announced new partnerships with the IOC and Rio 2016 Organizing Committee, as well as with the official broadcasters and National Olympic Committees of over 10 countries with content that will include video highlights through the pages of official broadcasters from the Games, original Live programming, and more. Both platforms will offer special […]

ONE Championship Chairman talks growth/investment/MMA in Olympics

ONE Championship Chairman talks growth/investment/MMA in Olympics

Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation to company executives as the “largest sports media property in Asian history.” With projections to be in two billion TV homes by the end of the year, the organization will use the new capital for more […]

Opening Ceremony simmers

Opening Ceremony simmers (NBC)

The Opening Ceremony took a dip for NBC, according to preliminary Nielsen numbers, down 35% versus the London Games, but still generated viewership around 26.5 million people for the network. The event posted a 17.2 in overnight numbers, with a 10.0 rating among Adults 18-49. Overall, the first two days averaged 24.4 million viewers in […]

NBC/Yahoo double down on Rio

NBC Olympics continues talent surge

NBC Olympics and Yahoo extended their existing digital alliance to include content and promotion surrounding the Olympics. The alliance offers Yahoo’s US audience with links to all of NBCOlympics.com’s exclusive live streamed events and video highlights. “Yahoo will once again push its massive U.S. audience to links that quickly connect them with NBCOlympics.com’s unprecedented live […]

Notre Dame goes under the Bleacher

FOX gives VR treatment to Dame game  (Facebook)

Bleacher Report inked a deal with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games throughout the season to create custom content for the program’s national fan base […]

The IOC spots five for Tokyo

The IOC spots five for Tokyo (Facebook)

With Olympic competition now underway, the IOC agreed to a quintet of new sports for Tokyo 2020, announcing the return of baseball/softball and the additions of karate, skateboard, sports climbing and surfing to the lineup. Plans call for staging the skateboarding and sports climbing events to take place in temporary venues installed in urban settings […]

ESPN prepares for hockey’s newest cup

NHL All-Star Game returns to broadcast (Facebook)

ESPN laid out programming plans for the World Cup of Hockey 2016 with the action starting Sept. 17 group play between Team USA/Team Europe on ESPN2 at 3:30p. Team Czech Republic/Team Canada will then face off in primetime that night on ESPNEWS at 8p. The Semifinals begin Sept. 24, at 7p on ESPN2 with the […]

The NFL’s Snapchat play

The NFL goes deep in new LatAm deal

The NFL and Snapchat are going long with their partnership, announcing a multi-year extension to their strategic partnership that will see the NFL become the first sports league to have a presence on the Discover platform. The channel will offer content programmed by NFL Media that includes headlines and hot topics, trends and inside access […]

There’s Mud at the Eye

CBS gets Tough

CBS Sports is pairing with Tough Mudder via a multi-year partnership that brings the endurance brand to broadcast, cable and digital via CBS Sports, CBS Sports Network and CBSSports.com beginning this fall. The series will offer an inside look at World’s Toughest Mudder, the 24-hour extreme endurance race. In addition, Tough Mudder will debut its […]