Pac-12 dives into Twitter streaming

Pac-12 dives into Twitter streaming (Facebook)

A big day for Pac-12 Networks, which announced an agreement with Twitter to serve as its premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference’s 12 universities. At least 150 games will be carried over the 2016-2017 academic year on the platform, featuring Olympic sports that include soccer, […]

MLB All-Star Game slides

FOX navigates the All-Stars (Facebook)

MLB’s All-Star Game delivered a 5.4 rating on FOX, down from last year’s 6.6 in Nielsen ratings, according to the AP. The game marks a record-low for the event, which also generated a 10 share with 8.7 million viewers. Still, the telecast marks the highest-rated program of the summer season.

NBC Sports’ Premier League plans

NBC Sports' Premier League plans (Facebook)

NBC Sports Group locked in for the first two months of the 2016-17 Premier League season, with a slate that spotlights all 60 matches beginning Aug. 13 at 7:30a on CNBC with Hull City/Leicester City. Overall, NBCUniversal outlets will offer a minimum of six games each week in the season’s first two months across NBC, […]

Coca-Cola goes gold for Rio

Coca-Cola goes gold for Rio

Coca-Cola unveiled its marketing plans leading into the Rio 2016 Olympic Games, celebrating the “gold feeling that comes from accomplishing something great, however simple, in an everyday moment.” Activations for #ThatsGold include: a global TV and print campaign; Coca-Cola torchbearers; a #ThatsGold experience at Olympic Park; global influencers; and a group of five Team USA […]

NBC beefs up Brazilian bytes

Bridgestone treads deeper Olympic run (Facebook)

NBC Olympics will serve up a slate of firsts for the Summer Games, including a record 4,500 streaming hours that includes live streaming of all competition; TV simul-stream coverage of nine television networks for the first time; as well as first-time streaming to connected TVs. Many of the feeds will include both English- and Spanish-language […]

Whistle works the Open

Whistle works The Open

NBC Sports Group continues to make a play for a new generation of golf fans, detailing a partnership with Whistle Sports for its inaugural year with The Open. The two companies launched a creative promotional campaign that “showcases the severe playing conditions synonymous with golf’s original major championship in an amusing, unconventional way” that was […]

UFC’s profitable submission

UFC’s Fight Week Card

UFC made its new parents official, announcing its purchase by WME/IMG for a sum estimated to top $4 billion. UFC President Dana White confirmed that he will remain to oversee day-to-day operations of the behemoth, while Lorenzo Fertitta will pull back and will join his brother Frank with a minority stake in the promotion. WME/IMG […]

First Take fills a hole

First Take fills a hole

ESPN2’ First Take has its new but familliar face with Max Kellerman joining the show starting July 25 as part of a crew that includes Stephen A. Smith and Molly Qerim. The move means that Kellerman will relinquish his roles on ESPN2’s SportsNation and as co-host of Max & Marcellus on ESPNLA 710AM. His last […]

Golf Channel’s summer stance

Golf Channel's summer stance (Facebook)

NBC Sports Group tees off on its new 13-year partnership with The R&A for The 145th Open this week, running coverage from July 14-17. NBC Sports and Golf Channel are on deck to offer nearly 50 hours of live tournament coverage the most ever planned for a major championship complimented by nearly 60 hours of […]

ESPN plots the direct route

ESPN plots the direct route

ESPN is reportedly set to announce its first Web-based TV streaming package, according to The Information, with an emphasis toward smaller leagues potentially some college sports. Staples such as the NFL and NBA would not be shown on the outlet, according to the article.