NBA seeks Playmakers

NBA All-Star Game feels the draft

The NBA is partnering with BroadbandTV to launch NBA Playmakers, described as “a groundbreaking community for video creators focused on basketball and basketball culture.” The millennial video network will allow the creator community and NBA fans the chance to produce basketball-related content and share it across the NBA Playmakers network, spanning YouTube, the NBA’s digital […]

beIN Sports serves up the WTA

beIN Sports serves up the WTA (Facebook)

The WTA locked in a five-year deal that spans multiple territories with beIN Media Group, handing the company rights to all WTA tournaments, including 21 Premier events in over 30 territories, including the US, Spain, Australia and pan-regionally throughout the Middle East and North Africa. The deal launches in 2017 and covers all live matches, […]

USA Swimming fishes with Dory

USA Swimming fishes with Dory (Facebook)

USA Swimming is taking the “Finding Nemo” mantra to “Just keep swimming” to heart, announcing a partnership with “Nemo” sequel “Finding Dory,” Disney and Pixar to encourage families around the country to find Dory and to find a swim team through the SwinToday program. The first phase of the campaign will see 10 industry partners […]

AEG’s experiential education

AEG's experiential education (Facebook)

With the 2016 Amgen Tour of California underway, last week’s announcement that NBC Sports Group and AEG locked in a three-year media rights extension for America’s largest cycling race proved to be another boon for the competition. .The deal will serve up live coverage of the tour across NBC, NBCSN and NBC Sports Live Extra […]

eSports’ success launches WESA

eSports' success launches WESA (Facebook)

Competitive gaming is getting a governing body with the formation of the World Esports Association, created with the backing of eSports teams and ESL. WESA is designed to serve as “an open and inclusive organization that will further professionalize eSports by introducing elements of player representation, standardized regulations, and revenue sharing for teams” and offer […]

NFL goes back to the YouTube playbook

The NFL goes deep in new LatAm deal

The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now offer an expanded amount of content, including, for the first time, some of the league’s best games ever […]

NBC orders another cycle of the Amgen Tour

AEG's experiential education (Facebook)

Speaking of renewals, NBC Sports Group and AEG inked a three-year media rights renewal for the Amgen Tour of California, America’s largest cycling race. The multi-year partnership runs through 2019 and sees NBC Sports Group retain domestic media rights on all platforms, serving up to 16 hours of live race coverage on NBC and NBCSN. […]

UFC’s big decision

UFC’s Fight Week Card

Are they or aren’t they? The potential for UFC to hit the open market has bubbled for years, heating up in recent weeks and capped by ESPN’s report that the company was officially for sale with four companies believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and […]

Sports Emmys spread the love

Sports Emmys share the love (ATAS)

The 37th Annual Sports Emmy Awards saw wins for the likes of NBC’s Bob Costas and Doc Emrick, TBS’ Bill Raftery, CBS’ Verne Lundquist and Fox Sports’ Ken Rosenthal and Katie Nolan in their categories with Costas taking home “Outstanding Sports Personality-Studio Host” while Emrick won for play by play and Raftery took one for […]


CONCACAF wants SUM (Facebook)

The Confederation of North, Central America and Caribbean Association Football is turning to Soccer United Marketing to market and service the Confederation’s worldwide sponsorship rights through the end of 2021 following a Request for Proposal process conducted. The commercial arm of MLS will now represent national team championships, including the CONCACAF Gold Cup and the […]