Conference USA hopes new quartet sings a melody

Conference USA's new quartet

Conference USA’s newest broadcast deal will see a quartet of partners divvy up rights in multiple multiyear agreements for its football, basketball games and other sports. The conference’s partners now include ESPN, CBS Sports, beIN Sports as well as American Sports Network. ESPN’s deal will include five regular season football games as well as the […]

Mountain Dew drives NASCAR in new VR promotion

Mountain Dew drives NASCAR in new VR promotion

Mountain Dew is blending NASCAR and VR as the newest portion of its DEWcision campaign, allowing fans to vote for either Baja Blast or Pitch Black. The brand is launching a NASCAR-themed VR experience, built for the latest version of Oculus Rift with interactive spots that puts viewers in the driver’s seat of a NASCAR […]

The Super Bowl’s next stadium run

The Super Bowl's stadium run (Facebook)

The NFL locked down the locations for Super Bowls LIII, LIV and LV yesterday, agreeing to host the events in Atlanta, South Florida and Los Angeles, respectively. The league announced at the Spring League Meeting that Atlanta’s upcoming Mercedes-Benz Stadium would be first up for the Super Bowl in 2019, marking the third time the […]

Red Bull/GoPro exchange vows

Red Bull/GoPro exchange vows (Facebook)

GoPro is partnering with Red Bull for a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. The deal will also see Red Bull receive equity in GoPro while GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events. “Red […]

NBC Sports drafts a Playmaker

Bridgestone treads deeper Olympic run (Facebook)

NBC Sports Digital is introducing Playmaker Media in a move to offer “end-to-end support for companies in need of best-in-class live streaming and VOD solutions” by leveraging the company’s experience streaming sports events. At launch, Playmaker is partnering with technology companies Adobe, Akamai, Microsoft, iStreamPlanet, and Comcast Wholesale with the International Olympic Committee on board […]

TNT’s rating’s Thunder

TNT’s rating’s Thunder (Facebook)

The Thunder’s win on Sunday on TNT reeled in averaged eight million viewers with a 4.7 rating, according to Nielsen Fast Nationals, to rank as the most-viewed program of the night on cable for the third straight time this series. The numbers mark the most viewed and highest rated Conference Finals Game 3 airing on […]

Braves’ marketing prepares for moving day

Braves’ marketing prepares for moving day (Facebook)

Earlier this month, the Atlanta Braves hit the next phase in its transition from one era to another, not with the firing of manager Fredi Gonzalez, but with season tickets to the club’s upcoming home at SunTrust Park going on sale to the general public. The move away from Turner Field and its history with […]

NBC’s Royal decree

NBC's Royal decree (Facebook)

NBC Sports Group is adding another contender to the field, announcing a multi-year agreement for exclusive US media rights to the Royal Ascot in England in 2017. The prestigious horse racing meet will see NBCSN offer live coverage of the mid-June event from Tuesday-Saturday for at least 3.5 hours each day starting at 8:30a. The […]

NFL repays patriotism

NFL repays patriotism (Facebook)

The NFL is giving back $723,724 following an internal audit of payments made to the league for sponsored military tributes. NFL Commissioner Roger Goodell sent a letter to Senators Jeff Flake and John McCain describing how the league conducted an audited review of 100 marketing agreements from 2012 to 2015 by accounting firm Deloitte & […]

Kobe takes on the Copa

Kobe takes on the Copa

FOX Sports is tapping the services of Kobe Bryant to promote the upcoming 2016 Copa American Centenario, announcing a partnership with the newly-retired Laker. The partnership includes a 30-second spot featuring Bryant explaining the significance of the tournament that will debut on FOX tomorrow during the FA Cup Final and will air across FOX channels […]