FOX Skips to Sept.

FOX Skips to Sept.

FOX Sports formally unveiled its plans for Skip Bayless as the company’s newest personality, as the former ESPNer will host a new sports talk show on FS1 starting Tuesday, Sept. 6 at 10a. Additional details will be announced later this month. “Skip Bayless is one of the most incisive opinionists in all of media,” said […]

NBC’s social torch

NBC’s social torch

NBC Olympics detailed its promotional plans for the 2016 Rio Olympics on social media, with content set to include a GIF torch relay on Twitter via @NBCOlympics and incorporated into GIFs posted on social media accounts from networks and shows under the umbrella. In addition to the previously announced influencers and partnerships, the company had […]

IOC braces for Rio hurricane

IOC braces for Rio hurricane (IOC)

Just ahead of the Summer Olympics in Rio – and facing a flurry of headlines that range from athlete safety to doping – IOC President Thomas Bach addressed the media on Sunday to address the global event. Over the weekend, the organization announced plans to delegate the final say on the acceptance of entries of […]

Ralph Lauren preps OIympic opportunity

Ralph Lauren preps OIympic opportunity

Ahead of the Opening Ceremony of the Rio 2016 Olympic Games, Ralph Lauren Corporation, the long-time official outfitter of Team USA, will finally run a spot during the Olympics. Ad Age reports a 30-second anthem spot that “touts patriotism and features six athletes,” is set to run, featuring swimmer Ryan Lochte, beach volleyball player April […]

Mindshare’s Olympic take

Mindshare’s Olympic take

Mindshare North America released new research surrounding the 2016 Summer Olympics. The company leveraged The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities leading into the global event. Of the 1,034 people surveyed by Mindshare NA’s Insights team, 75% say that they plan to watch the upcoming Olympics with […]

Favre’s new career

Favre's new career

Brett Favre has been drafted by SiriusXM NFL Radio, marking the first regular sports media role for the three-time NFL MVP since he retired after the 2010 season. Favre will host a series of hour-long broadcasts during this season starting Aug. 5 at 6p with a special “Town Hall” style show from Canton. Favre will […]

Olympic Channel prepares for liftoff

Bridgestone treads deeper Olympic run (Facebook)

The International Olympic Committee locked in a launch day for the new Olympic Channel, announcing a debut after the Closing Ceremony of the Rio Olympic Games on Aug. 21 via a mobile app for Android and iOS devices and at olympicchannel.com. The free platform will serve up original programming, live sports events, news and highlights […]

IndyCar goes off-Target

IndyCar goes off-Target (Facebook)

Target is ending its long run with IndyCar and will leave Chip Ganassi Racing after 27 years, according to FOX Sports. The departure comes as the brand reevalutes its marketing strategy under new chairman Brian Cornell. The company’s contract with Ganassi runs through next year.

Tom Jackson’s run ends

Tom Jackson’s run ends (ESPN)

An end of an era is in store for ESPN’s NFL coverage this season with reports that stalwart Tom Jackson will leave the company. First broken by the New York Daily News and since confirmed by multiple other outlets, the staple analyst would have returned to Sunday NFL Countdown for his 30th season this fall. […]

NBC adds muscle to Underwood’s might

NBC adds muscle to Underwood’s might

NBC Sports is adding a dozen NFL players to join Carrie Underwood for her performance of “Oh, Sunday Night,” this season. The new anthem Sunday Night Football will get a sneak preview during NBC’s coverage of the Rio Olympics. Athletes include: Odell Beckham, Jr.; Antonio Brown; Dez Bryant; Kam Chancellor; Khalil Mack; Eli Manning; Tyrann […]

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