A calamity at Indian Wells

A calamity at Indian Wells

Tennis grabbed headlines yesterday for all the wrong reasons when Raymond Moore, CEO of Indian Wells Tennis Garden, told media that the WTA and the sport’s female pros “are very, very lucky” as the women’s game was “riding on the coattails” of the men’s successes. Among the comments was that “If I was a lady […]

First Four is Second-Highest

CBS Sports prepares for b-ball press

truTV saw 5.3 million total viewers tune in for the NCAA First Four, according to Nielsen, which marks the second most-viewed of all time. The quartet for games also generated a 3.4 rating, also #2 in the rankings, for a 3% rise over last year’s numbers. Wednesday night’s Michigan/Tulsa matchup handed the channel with an […]

FOX Sports kicks into eSports

FOX Sports' eSports kicker

FOX Sports is kicking the tires on the eSports game, announcing broadcast plans for the FIFA Interactive World Cup 2016, an annual international eSports competition that will crown the world champion of EA Sports’ FIFA 16 franchise. Thirty-two Grand Finalists are set to gather in New York City from March 20-22. FOX Sports’ digital platforms […]

T-Mobile’s big-league play

NBC RSNs play ball (Facebook)

T-Mobile is taking its partnership with Major League Baseball to the next level, announcing that the brand will give customers a full, free year’s subscription to MLB.TV Premium. In addition, T-Mobile will be the title sponsor of both the T-Mobile Home Run Derby during All-Star Week and the T-Mobile Junior Home Run Derby, a new […]

PepsiCo’s Brisk eSports move

Pepsi’s Brisk eSports move

Non-endemic brands took another step toward eSports immersion as Pepsi inked a deal with OpTic Gaming to launch its new Brisk brand, Brisk Mate. rEvXP represents OpTic Gaming and facilitated the deal for the famed squad. “Sometimes it’s better to put the product into the hands of influencers who the audience looks up to instead […]

March Madness poised for another record haul

March Madness poised for another record haul (Facebook)

The NCAA Division 1 Men’s Basketball Championship is poised to set another record, according to Kantar Media, which announced that the tournament also produced a record-setting $1.19 billion of TV ad spending in 2015, according to its estimates. The 2015 numbers marked a 4.8% rise over the previous year and includes pre-game, game and post-game […]

A familiar face takes over tennis

A familiar face takes over tennis (USTA)

Stacey Allaster is getting back into the tennis game. The former WTA Chairman and CEO will now serve in the newly created role of Chief Executive, Professional Tennis, with the USTA. She will be charged with setting the strategic vision for the USTA’s pro tennis division, with oversight that includes the US Open, the Emirates […]

Tennis Channel makes a play at Roland Garros

Tennis Channel makes a play at Roland Garros

With new owner Sinclair now aboard, Tennis Channel announced that it secured all pay-TV rights to the upcoming French Open. After sublicensing the Roland Garros tournament to ESPN for the first nine years of its agreement, the channel will now keep it in-house to boast 80% of all live, televised competition, which begins May 22 […]

ESPN lays out Tournament plans

ESPN lays out Tournament plans (Facebook)

The NCAA Women’s Basketball Championship pairings were revealed yesterday and will open with a quartet of games on ESPN2 that include James Madison University/DePaul, Belmont/Michigan State, Princeton/West Virginia and Albany/Florida at noon on Friday. Top seeds hit the screens on Friday with Baylor/Idaho on the network at 5p and South Carolina/Jacksonville at 7:30p. On Saturday […]

SNY’s decade of diligence

SNY’s decade of diligence

Ten years ago, with the backing of the New York Mets, Time Warner and Comcast, SNY flipped the switch to enter New York’s channel wars, angling to establish itself amid the passionate sports fray of a city divided in its loyalties. Now, the channel is coming off of a 2015 viewership surge, complete with partnerships […]