NBC Olympics cooks up talent plans

NBC's social soiree

NBC Olympics announced plans for Al Michaels, Dan Patrick, Rebecca Lowe, Liam McHugh and Carolyn Manno at the Summer Games in Rio, where they will join Bob Costas, NBC’s primetime Olympics host for the 11th time, and Ryan Seacrest, who will host NBC’s late night show from Rio. Michaels will serve as a host during […]

NBC Olympics’ beach blast

Planet's big Playmaker

NBC Olympics delivered a look at the set design for NBC’s daytime and late night studio this summer, located on Rio de Janeiro’s Copacabana Beach. The beach studio will consist of two sets; one indoor and one outdoor, along with a main anchor desk, an interview area, and a news update desk, while showcasing panoramic […]

Mindshare breaks down eSports

WME/IMG's esports exodus

Mindshare North America released new research on eSports and its implications/recommendations for marketers. The study found that 65% of fans are millennials (between the ages of 18-34) with 38% of eSports fans are women while 60% of fans are between the ages of 25-39. 43% of eSports enthusiasts have an annual household income of $75,000 […]

Fantasy giants mull a merger

Sports' fantasy marriage

While a slate of states ponder regulation roles for daily fantasy sports, now comes word that DraftKings and FanDuel, the two biggest daily fantasy sports companies, are exploring a merger. Bloomberg reports that no final transaction has been agreed upon and the discussions are in the early stages. After blazing through marketing cash during the […]

Stanley Cup’s Pittsburgh sweep

NHL talks digital fruits (Facebook - Pittsburgh Penguins)

NBC Sports says that the six-game 2016 Stanley Cup Final averaged nearly 4 million viewers to rank as the most-watched non-Original Six series in 15 years, according to Nielsen Fast Nationals. The Penguins’ clinching in Game 6 reeled in an average of 5.407 million viewers, making it NBC’s most-watched non-Original Six Stanley Cup Final game […]

FIBA’s Baumann benefits from ground game

FIBA looks for magic with Wanda

With the Olympics around the corner, global basketball association FIBA is harvesting the growth of the sport around the world, not only seeing record attendance and play in multiple continents, but also locking in new deals in recent weeks that include China’s Tencent and the IOC’s upcoming Olympic Channel. Cynopsis Sports spoke with Patrick Baumann, […]

Networks’ Copa overfloweth

Networks’ Copa overfloweth (Facebook-US Soccer)

Univision Deportes’ coverage of the Copa America saw the Mexico/Jamaica match on Saturday average 5.4 million viewers and 3.1 million Adults 18-49. The Uruguay/Venezuela contest scored an average of 2.1 million viewers. To date, the tournament is outperforming the 2014 World Cup group stage by 7% among viewers and 12% among Adults 18-49. Through 14 […]

Vitale’s streak grows

Vitale is game for another round

ESPN extended Dick Vitale’s contract through the 2018-19 season, adding an additional year to his nearly 40-year run. Vitale will continue to be assigned to some of the network’s key games, including regular-season action primarily on ESPN and ESPN2, Champ Week coverage and the Men’s Final Four for ESPN International. “Dick’s energy and love for […]

Heineken details plans for F1

Heineken details plans for F1 (Facebook)

Heineken made its new partnership with Formula One official, with the sponsorship launching in September with title sponsorship of the Italian Grand Prix at Monza and runs for multiple year. Starting in 2017, the brand will be the F1 Event Title Partner of three Formula 1 Grands Prix and have a significant presence at several […]

FS1 gets a Copa lift

FS1 gets a Copa lift (Facebook - US Soccer)

A US blowout over Costa Rica in the 2016 Copa America handed FS1 with an average of 1.6 million viewers on Tuesday night, according to Nielsen, to rank as the most-watched men’s soccer match in the network history and besting the 2015 CONCACAF Cup. The rating marked a full 260% rise over the average to […]