NCAA viewership numbers

NCAA viewership numbers (Facebook)

Monday night’s nail-biting NCAA Men’s Basketball Championship saw the Villanova win give the trio of TBS, TNT and truTV a 13.2 coverage rating, according to Nielsen, drawing 17.8 million viewers. That marks a 37% dip in viewership from last season’s Duke/Wisconsin showdown on CBS, which drew the largest audience in 18 years. Still, the classic […]

Yahoo feeds the MLB fix

NBC RSNs play ball (Facebook)

Yahoo is going deeper into sports streaming, announcing that the company will offer users one MLB game every day this season. The service will be offered free on the site as part of the Free MLB Game of the Day program beginning yesterday with the Giants/Brewers and continuing today with the Mariners/Rangers. Overall, 180 games […]

WWE downs Divas

WWE downs Divas (Facebook)

WrestleMania saw WWE officially rebrand its “Divas” division, ending the moniker with the introduction of the new WWE Women’s Titles. Stephanie McMahon hit The Player’s Tribune to explain the move, noting that, from now on, all performers would be known as Superstars. “The role of women in WWE has continued to evolve,” she wrote, adding […]

AJ Hawk puts on a show

AJ Hawk puts on a show

What’s in a name? For professional athletes, the answer is a lot as the stars join the growing not-com movement in a move to differentiate themselves from the plethora of media options on the table. With the expansion of the Internet, athletes are jumping into new opportunities to boost their online presence, and this month […]

Papa John’s grabs a slice of baseball

Papa John’s grabs a slice of baseball

Papa John’s locked in a deal with MLB to become the Official Pizza of the league. The pizza brand will activate an integrated marketing and experiential campaign across MLB‘s media platforms, signature events, and the Play Ball Initiative with the deal. Promotions include Papa Slams, where fans gets a 40% discount for every Grand Slam […]

Soccer stars seek a balanced act

Soccer stars seek a balanced act

Members of the US Women’s National Team upped the ante over equality issues with US Soccer, as Carli Lloyd, Hope Solo, Alex Morgan, Megan Rapinoe and Becky Sauerbrunn announced on Today that they have filed a complaint with the federal Equal Employment Opportunity Commission against the organization, citing wage discrimination when compared to the men’s […]

The Masters swings for 4K, VR

CBS swings big for Masters

On to the Masters. Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, stated that this year’s tournament will be offered in 4K as well as in virtual reality. The 4K broadcast will blanket Amen Corner, the 11th, 12th and 13th holes. Meanwhile, special cameras will be placed along the course to […]

MLB goes Pro

MLB goes Pro (Facebook)

MLB took a bite into Apple, revealing a tech collaboration with the brand that will integrate new on-field capabilities through the approved use of iPad Pro and a newly developed advance scouting, analytics and video app dubbed MLB Dugout during games. iPad Pro will be utilized into all 30 Major League dugouts and bullpens with […]

beIN Sports adds NASL

beIN Sports nabs NASL rights

beIN Sports locked in NASL broadcasting rights for 2016 and 2017, with league coverage beginning April 2 featuring Miami FC/Fort Lauderdale Strikers. “With our new partnership with NASL firmly in place, we’re betting big on North American programming rooted in a growing U.S. fan base,” said Yousef Al-Obaidly, Managing Director of beIN Sports. “Featuring some […]

NBC’s Olympic record

Rio gets debugged (Facebook)

NBC Olympics topped the $1 billion mark in national ad sales for its coverage of the 2016 Olympic Games this August. The Summer event is on pace to lock in the most national advertising sales ever for an Olympic Games and the most by any network for any media event in US history. The dollar […]