NBCU presses Kickoff promotion

NFL/Google alter reality

As NBCUniversal prepares for NFL Kickoff 2016, the company announced plans for its ‘Big Event Strategy’ promotional push, leveraging in-house programs that include TODAY, The Tonight Show Starring Jimmy Fallon, Access Hollywood, America’s Got Talent, American Ninja Warrior, The Dan Patrick Show and more. NBC carries a pair of games of the first weekend, beginning […]

NASCAR’s Mars move

NASCAR's new series

NASCAR and Mars Chocolate North America renewed their partnership run through 2019 in a new deal that will see Mars Chocolate remain the Official Chocolate of NASCAR. “Our association with NASCAR has proven to be a true win-win partnership and we’re excited to continue the relationship for the next several years,” explained William Clements, vice […]

Varsity Brands talks good cheer

Varsity Brands talks good cheer

With college and high school football officially back in the books and teams look for new ways to engage with the community, one company, Varsity Brands, is pushing one of sports’ most traditional rallying points –cheerleading – into new spaces. With cheerleaders at the forefront of community events, brand activations, and the athletic departments at […]

ESPN hits the Crossroads

ESPN hits the Crossroads

The college football season saw ESPN debut its new campaign detailing the maze of punching a ticket to the College Football Playoff with the first spot, Crossroads, spotlighting fans and mascots “intersecting at a roadside gas station as they begin their journey to the Playoff. The campaign marks the third year of the “Who’s In?” […]

Telemundo Deportes crowns a new jefe

Telemundo deportes has a new jefe (Facebook)

Telemundo named Ray Warren to the newly created position of President, Telemundo Deportes where he will oversee NBCUniversal Telemundo Enterprises’ sports business and lead its strategy across all its platforms and networks. He will also be charged with developing opportunities for both existing franchises and future acquisitions with a focus on the FIFA World Cup […]

Philly is feeling a Draft

FOX's first Draft (Facebook)

The NFL announced that its 82nd Draft will hit Philadelphia from April 27-29, 2017 along the Benjamin Franklin Parkway. The event, which was held in Chicago the previous two years, will once again be set in primetime for Rounds 1-3 with Round 1 taking place on Thursday, April 27 while Rounds 2-3 will be held […]

Buffalo Wild Wings lands another NCAA deal

Buffalo Wild Wings lands another NCAA deal (Facebook)

Buffalo Wild Wings is reenrolling with the NCAA, renewing that partnership that makes the brand as the “Official Hangout for NCAA Sports” with the deal spanning NCAA March Madness, NCAA Men’s and Women’s Final Four and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. The deal comes via […]

NBC Sports plays up the Cup

NBC Sports plays up the Cup

NBC Sports Group detailed its plans for the 2016 Ryder Cup which runs from Sept. 30-Oct. 2 at Hazeltine National Golf Club and will receive 25 hours of live action on Golf Channel (Friday) and NBC (Saturday-Sunday). Coverage will be complemented by Golf Central Live From the Ryder Cup programming. Mike Tirico will host all […]

DISH is now down ONE

ONE World Sports has a new number

ONE World Sports announced that the channel will no longer be available on DISH and its Sling platform, announcing that it would now extend its five-year deal with the company after talks fell through. In a statement, the channel noted that it was seeking carriage in a domestic sports package, and in HD across all […]

The NFL goes deep in new LatAm deal

The NFL goes deep in new LatAm deal

FOX Sports renewed its NFL broadcasting deal in Latin America for the next four seasons, with the package containing new content and expanded coverage in the region. Launching this season, the agreement offers 100-plus games, including Sunday afternoon regular season games, TNF, NFC post-season matchups and the Super Bowl. Jose Pablo Coello, Valeria Marin, Emilio […]