NBCU marks 100 with road to Rio

USA Swimming’s Peacock plunge

Wednesday will see a company-wide NBCUniversal celebration to mark 100 days from the start of the 2016 Rio Olympics across broadcast, cable, affiliate, regional, digital, social, radio, Spanish-language, and theme park assets. Bob Costas will be in Rio de Janeiro to join a slate of NBCU programs, including Today, NBC Nightly News with Lester Holt, […]

Garber talks FIFA, expansion

Garber talks FIFA, expansion

Speaking of Don Garber, the MLS Commissioner told a slew of Associated Press sports editors on Thursday that the next round of expansion decisions to push the league to 28 teams overall, would get take place in the mid-2020s and mark the final round of expansion for the league over the next 10 years. “There […]

NBA targets Russia

NBA All-Star Game feels the draft

The NBA is launching NBA.com Russia via a partnership with Sports.ru, Russia’s top sports site. The league’s official online destination in Russia will offer a slate of multimedia content that includes videos, highlights, localized editorial and real-time statistics. “We are excited to partner with Sports.ru to launch the NBA’s first official online destination in Russia,” […]

NBA makes a play for Africa

TNT books NBA Road Show

Let’s open with international news. The NBA and Econet struck a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa, marking the largest ever for the league on the continent. The deal includes NBA content across Econet Media’s TV, Internet and mobile assets, including the Kwese viewing platforms and its sports […]

MLB’s priceless partnership

NBC RSNs play ball (Facebook)

MasterCard and Major League Baseball are renewing vows, locking in an extension of their long-running partnership agreement that expands MasterCard’s role and makes the brand the presenting sponsor of the 2016 All-Star Game. Other elements include increased opportunity to deliver advanced payment technologies to baseball fans, All-Star Week on-field Priceless experiences and events, expanded on-site […]

ESPN deletes Curt Schilling from post

ESPN fires Curt Schilling

Curt Schilling’s run at ESPN is over. The network announced that the former pitcher had been terminated from the company after posting an anti-transgender meme over Facebook, which he subsequently deleted, but marked the latest in a line of controversial posts from the baseball talent. “ESPN is an inclusive company. Curt Schilling has been advised […]

NBCSN is in Jeopardy

NBCSN is Jeopardy!

Dan Patrick’s run with NBC Sports just got a little deeper. NBC Sports Group and Crackle announced that Crackle’s Sports Jeopardy! will run on NBCSN following the network’s nightly coverage of the Rio Olympics. NBCSN nabbed exclusive television rights to the series hosted by Dan Patrick, and which airs originally on Crackle with a debut […]

Copa America Centenario adds a trio to its roster

Major League Soccer will go head-to-head with the NFL

The Copa America Centenario picked up a trio of new partners, locking in deals with Makita, Samsung Electronics America and Swiss watch brand TAG Heuer for the upcoming tournament, which honors 100 years of the event. The three brands now join Anheuser-Busch, Coca-Cola, Delta Air Lines, Nike, Sprint and State Farm as tournament partners, and […]

FOX emerges as first Big Ten player

Big Ten's media playbook (Facebook)

FOX Sports is reportedly about to land a new rights deal with the Big Ten that will award the company with half of the Big Ten’s available media rights package, according to SBJ’s John Ourand. Although deal points are still being worked out, the package is expected to hand Fox with rights to “around 25 […]

It’s a go for Undefeated

It's a go for Undefeated

At last, ESPN has a date for The Undefeated, its new multimedia platform designed to explore the intersections of sports, race and culture. Debuting on May 17, according to Kevin Merida, Senior Vice President and Editor-in-Chief of the site, content will include have four verticals: Sports, Culture, The Uplift and HBCUs, with platform writers and […]